Press Release
Fila Kids Amore Kid Shoes by Boson Zhang, Mingyan He and Chunhe Jin Is Granted the Silver A' Design Award in Baby, Kids' and Children's Products Design
Boson Zhang, Mingyan He and Chunhe Jin acknowledged for baby, kids' and children's products design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2025 /DesignNewswire/ Fila Kids Amore Kid Shoes by Boson Zhang, Mingyan He and Chunhe Jin, designed for Fila Sports Co., Ltd., has been granted the Silver A' Design Award in the Baby, Kids' and Children's Products Design category, A' Design Award & Competition has announced. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Fila Kids Amore Kid Shoes
Fila Kids Amore is a shoe designed for children. The design is inspired by the idea of a loving embrace, and the two straps form a heart shape when placed together. A dual layer sole supports comfort and movement. The soft TPU midsole follows the arch of the foot, while the ultra thin rubber outsole adds stability. Tempur material improves cushioning, fit and shock absorption. Breathable biodegradable materials and an antibacterial lining help keep feet dry. Adjustable straps let children fasten the shoes without help, and the upper is easy to clean.
Award Record
With this recognition, Boson Zhang, Mingyan He and Chunhe Jin is a winner of 1 A' Design Award.
About the A' Baby, Kids and Children's Products Design Award
The A' Baby Products Design Award is an international design competition recognizing good baby product designs by leading brands and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to baby product designers, industrial designers, toy companies and children's product manufacturers from all countries. Entries typically include strollers, car seats, baby monitors, high chairs, baby bottles and pacifiers. Awarded baby products designs are published at https://designers.org/design-category/baby-products
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/169712
- A' Design Award Page: https://competition.adesignaward.com/169712
- Media Showcase: https://www.designnewsroom.com/!169712
- Laureate Profile: https://designers.org/d/363340
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Fila Kids Amore Kid Shoes
- Function
- Kid Shoes
- Category
- Baby, Kids' and Children's Products Design
- Discipline
- Industrial Design
- Industry
- Kids
- Colors
- Light Gray, Silver, Gainsboro, Dark Gray and Light Slate Gray
- Images
- 5
- Client
- Fila Sports Co., Ltd.
The Recognition
- Laureate
- Boson Zhang, Mingyan He and Chunhe Jin
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #169712
Credits
- Team
- FILA SPORTS CO., LTD., Boson ZHANG, Mingyan HE, Chunhe JIN, Yifei WANG and Zhengquan TAO
Design Details
- Unique Properties
- The FILA Kids Amore shoe prioritizes comfort and functionality with its dual-layer sole structure. A soft TPU midsole contours to the arch for a barefoot-like feel, while the ultra-thin rubber outsole provides stability and natural walking support. The innovative TEMPUR material enhances pressure absorption, fit, and shock resistance, ensuring a comfortable, adaptive experience.
- Inspiration
- Inspired by the concept of "A Loving Embrace," the design reflects the care and affection parents provide for their children. The heart-shaped straps symbolize warmth and connection, while the playful yet iconic FILA color scheme enhances the emotional and visual appeal.
- Research
- The design integrates ergonomic principles to support children's natural walking development. The sole structure follows the foot’s natural movement, while stable support elements enhance durability and safety. Certified materials ensure high performance, breathability, and antibacterial properties, providing both parents and children with a secure and comfortable wearing experience.
- Challenge
- The challenge was to balance aesthetics, functionality, and sustainability while ensuring optimal foot support. The use of TEMPUR material in children’s footwear required careful adaptation to maintain flexibility and breathability. Additionally, integrating eco-friendly components while maintaining durability and ease of maintenance was a key focus in the design process.
- Realization and Technology
- Utilizes high-performance biodegradable fibers, low-elasticity eco-friendly Lycra, and antibacterial inner linings for a breathable, moisture-wicking experience. The outer rubber outsole enhances durability, while TEMPUR material ensures optimal foot support. Thoughtful design elements such as flexible grooves, toe protection, and adjustable Velcro straps enhance usability, while eco-friendly materials promote sustainability.
- Operation and Interaction
- The FILA KIDS AMORE shoes are designed to offer children a seamless and comfortable wearing experience, ensuring effortless interaction with every step. The wide collar opening allows kids to easily slip their feet in, even for those with chubbier feet. The broad Velcro straps can be adjusted for a secure and customized fit, helping children fasten their shoes independently. The soft, breathable materials keep their feet dry and comfortable throughout the day, while the flexible sole grooves support natural walking movements. The wrap-around fastener ensures a snug fit that won’t slip off, giving parents peace of mind.
- Project Duration and Location
- The project started in September 2024 in China and finished in January 2025 in China.
- Specifications
- Main material: mesh/rubber/TPU
- Keywords
- Children’s shoes, ergonomic design, sustainable materials, foot development, comfort, support, eco-friendly
