Press Release
Romance Syrup by Mohammadreza Eslamparast Is Granted the Silver A' Design Award in Packaging Design
Mohammadreza Eslamparast acknowledged for packaging design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ Romance Syrup by Mohammadreza Eslamparast, designed for Romance, has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Romance Syrup
The bottle design and labels for Romance are inspired by the brand's name, with feminine curves reflecting romance. Each label features a modern Indian woman's face in a romantic situation, emphasizing the product’s cultural origin. Designed for parties and cafes, the labels use vibrant colors to evoke joy and energy. The modern 2D vector illustrations in a cubist style distinguish this product from others, which typically feature real fruit designs.
About Mohammadreza Eslamparast
He is a graphic designer in Iran. He was born in 1977 in the north of Iran. He started his activity in this field in 2002 when he was a student. He currently works with companies as a lecturer, designer and packaging consultant. He has been an official member of the Iranian Graphic Designer's Society since 2011. In 2009, he set up his own studio in Tehran. It has won many awards in the packaging section "Basteha festival" in Iran, including the first place in the biennial of packaging in 2020 and 2022. His designs are generally modern and minimal.
Award Record
This recognition makes Mohammadreza Eslamparast a winner of 4 A' Design Awards. The awards were granted between the 2021 - 2022 and the 2024 - 2025 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/169819
- A' Design Award Page: https://competition.adesignaward.com/169819
- Media Showcase: https://www.designnewsroom.com/!169819
- Laureate Profile: https://designers.org/d/229623
- Further Information from the Laureate: https://www.instagram.com/mohammadreza_eslamparast?igsh=MTBw
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Romance Syrup
- Function
- Syrup
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Images
- 5
- Client
- Romance
The Recognition
- Laureate
- Mohammadreza Eslamparast
- Country
- Iran
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #169819
Credits
- Image Credits
- Illustrator: Mohammadreza Eslamparast Industrial Designer: Kourosh Khanmohamadi Assistant: Soodabeh Zomorodi, Samyar Eslamparast
Design Details
- Unique Properties
- These products are used in parties and cafes, so it is used colorful forms to feel happiness and liveliness. To make them different they are designed with modern illustration technique. The style is cubist and 2D vector illustration. Because most designs of this kind of products use real fruits it is decided to make them illustration.
- Inspiration
- The design of the bottle and the labels is inspired by the name of the brand Romance, because of meaning of the name the bottle has feminine curves and labels are designed with women in each taste. Because this product is from India, it is used an Indian modern woman face to show a Romatic situation.
- Research
- It took a two-week exploratory research. Analyzing trends syrup design in the world, They identified a market gap for innovative designs, particularly in Cubism with flat colors. This discovery inspired a visually striking and functional packaging style, enhancing brand differentiation. There were 3 methods: shrink, full wrap label and half label before designing the bottle and decided to use half labelling.
- Challenge
- The most challenging aspect of this design activity was managing the complexity of 30 distinct flavors while ensuring they formed a cohesive visual identity. The challenge was to create diverse color spaces that were visually harmonious. labels are small and narrow so it made the design harder and had to use the less words and use objects to show their tastes.
- Realization and Technology
- The labels are printed on matte adhesive back labels with narrow web Flexo machine. The material is paper. Each one is printed in 6 to 8 colors. The bottle is made from glass with a ROPP cap.
- Operation and Interaction
- The bottle shape is narrow and tall to make it easy to use and to catch it with one hand. The ROPP cap make it suitable to pour slowly the liquid.
- Project Duration and Location
- The project started in July 2024 in Tehran finished in September 2024 in Tehran
- Specifications
- Bottle: Width 68 mm x Depth 68 mm X Height 305 mm Label: Width 50 mm x Height 140 mm
- Keywords
- Syrup, Drink, Romance, Lovely, Colorful, Cafe, Party, Illustrations, Modern, Label,
