Press Release
Samarqand Baklava Qazvin Packaging Design by Sajad Izadi Receives the Silver A' Design Award in Packaging Design
Sajad Izadi recognized for packaging design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Samarqand Baklava Qazvin Packaging Design by Sajad Izadi, designed for Hekayat Qand Parsi. The result belongs to the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Samarqand Baklava Qazvin Packaging Design
Samarqand is a packaging design for Qazvin baklava, a traditional Iranian sweet made mainly from powdered pistachios. The cardboard box is printed by offset with a UV base and finished with a matte water based coating that creates a tactile texture. Embossing adds detail and focus in selected areas, while metallic green and gold colours suggest value. The illustration combines traditional and modern Iranian styles, using pistachio images and diamond shapes that recall the form of the pastry. A single unit box is also offered for smaller purchases.
About Sajad Izadi
He is immersed in a world of design, striving to create more creativity. He tries to gain a deeper understanding of the world by listening, observing, and touching it, and every day is a learning experience for him. He sees himself as a perpetual student of God on Earth. He believes that, until the end of our lives, we are like infants, constantly learning.
Award Record
With this recognition, Sajad Izadi is a winner of 3 A' Design Awards. All of the awards belong to the 2024 - 2025 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/170163
- A' Design Award Page: https://competition.adesignaward.com/170163
- Media Showcase: https://www.designnewsroom.com/!170163
- Laureate Profile: https://designers.org/d/365043
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Samarqand Baklava Qazvin Packaging Design
- Function
- Baklava Qazvin Packaging Design
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Forest Green, Dark Green, Sea Green and Medium Sea Green
- Images
- 5
- Client
- Hekayat Qand Parsi
The Recognition
- Laureate
- Sajad Izadi
- Country
- Iran
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #170163
Credits
- Image Credits
- Graphic Designer: Sajad Izadi
Design Details
- Unique Properties
- Baklava Qazvin is one of the most valuable traditional sweets of Iran. This pastry is made up of more than 90% edible nuts, with powdered pistachios being its main base. The brand archetype is careful, as one of the characteristics of this archetype is generosity and trustworthiness. Another archetype is the Sage, which symbolizes an old man,a wise, scholarly, and knowledgeable character who believes in knowledge.
- Inspiration
- In Iranian legends, winged angels were depicted as the source of knowledge on Earth. They were knowledgeable in the sciences of astronomy, medicine, and geology. The designer has attempted to use this character for the brand, as it has been a suitable source of inspiration for its archetype. This wise old man is generous and brings blessings from the heavens to the people of Earth.
- Research
- Baklava is one of the most expensive pastries among sweets, but aside from the quality of the product, luxurious packaging could greatly contribute to its sales. To make purchasing in smaller sizes possible, single-unit packaging has also been designed. Combining authentic art with modern industry can create something truly remarkable.
- Challenge
- Combining art with the printing industry has always been challenging. Researching printing materials and controlling them must always be accompanied by prototyping, which the designer must do several times. However, the real difficulty lies in figuring out how to use art in service of the market in a way that is acceptable to people. The designer always reaches the final conclusion by experimenting with different ideas, evaluating them, and consulting with market experts.
- Realization and Technology
- In the packaging printing, a matte coating technique on cardboard and water-based materials has been used to create a tactile texture. In some areas, embossing has been employed to draw attention, create focus, and add more detail. Offset printing with UV base was used for this project. The metallic nature of the green and gold colors conveys a greater sense of value to the audience.
- Operation and Interaction
- The design style of this product harks back to Iran's past, combining both traditional and modern illustration styles, though both are inherently Iranian. Images of pistachios are used throughout the design, with green being the dominant color, evoking freshness and the pistachio itself. Diamond-shaped patterns are predominantly used, reflecting the final shape of the baklava. The dreamlike quality of the imagery stems from the mysterious nature of the archetype of the old angel.
- Project Duration and Location
- The project started in August 2023 in Qazvin and finished in March 2024 in Qazvin and was launched in the Iran market.
- Specifications
- Width: 260mm Depth: 38mm x Height: 200mm
- Keywords
- Packaging design, Art, Sweets , Baklava, Design, Graphic Design, Illustration, Iranian Illustration
