Gentle X Electric Toothbrush by Kunal Momaya and Atul Zanjurne Is Granted the A' Design Award in Beauty, Personal Care and Cosmetic Products Design

FOR IMMEDIATE RELEASE

COMO, Italy, April 18, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Beauty, Personal Care and Cosmetic Products Design category for Gentle X Electric Toothbrush by Kunal Momaya and Atul Zanjurne, designed for Tusk Oral Care. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The A' Design Award Explained

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Gentle X Electric Toothbrush

Gentle X is an electric toothbrush designed for daily oral care. The brush attaches magnetically to a wall mounted dock that also works as a wireless charging station, so the device is kept off bathroom surfaces and cross contamination is reduced. Three brushing modes are offered: Clean, Sensitive and Whitening. Soft charcoal bristles give a gentle clean, and a travel cap with UV-C light disinfects the bristles during storage. The slim body is rated IPX7 for water resistance, and a sonic motor reaches 40,000 vibrations per minute.

About Kunal Momaya and Atul Zanjurne

Tusk is a design-driven oral care brand committed to transforming everyday routines into delightful experiences. Founded in India, we focus on creating products that seamlessly blend functionality with aesthetics, making oral hygiene intuitive and enjoyable. In a market saturated with over-engineered solutions, Tusk stands out by prioritizing user-centric design. Our products address real-world challenges—be it cluttered countertops, cumbersome charging docks, or unhygienic storage—by offering elegant, practical alternatives. Tusk is committed to enhancing daily health rituals through design.

Award Record

This recognition makes Kunal Momaya and Atul Zanjurne a winner of 1 A' Design Award.

About the A' Beauty, Personal Care and Cosmetic Products Design Award

The A' Cosmetic Product Design Award is an international competition recognizing good cosmetic products by best cosmetic product brands and designers worldwide. It is organized within the A' Design Award & Competition and is open to cosmetic brands, cosmetic product designers, personal care product designers and beauty product designers from all countries. Typical entries include lipsticks, foundations, eyeliners, mascara, blushes and concealers. The awarded cosmetic product designs are published at https://designers.org/design-category/cosmetic-product

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

• Winner Page: https://designers.org/170313
• A' Design Award Page: https://competition.adesignaward.com/170313
• Media Showcase: https://www.designnewsroom.com/!170313
• Laureate Profile: https://designers.org/d/366496
• Further Information from the Laureate: https://www.tuskoralcare.com/

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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