Skip to content

Press Release

DesignNewswire · COMO, Italy ·

Hongwang Zhu Receives the Silver A' Design Award for Life Cube Flat Package Sofa in Furniture Design

Hongwang Zhu recognized for furniture design by the international grand jury of the 2024 - 2025 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 19, 2025 /DesignNewswire/ Life Cube Flat Package Sofa by Hongwang Zhu, designed for Jason Furniture (Hangzhou) Co.,Ltd., has been granted the Silver A' Design Award in the Furniture Design category, A' Design Award & Competition has announced. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Life Cube Flat Package Sofa

This is a flat package sofa designed for easy assembly and disassembly. Its unique feature lies in transforming parts of the sofa is structure into its own packaging, significantly reducing the use of packaging materials. With detachable backrests and seat cushions, these components can be fully stored within the base, reducing the packaged volume to just 1/3 of the finished product. This innovation greatly lowers the overall costs associated with packaging, storage, and transportation.

Award Record

With this recognition, Hongwang Zhu is a winner of 1 A' Design Award.

About the A' Furniture Design Award

The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://designers.org/design-category/furniture

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

###

Fact Sheet

The Work

Project
Life Cube Flat Package Sofa
Function
Flat Package Sofa
Category
Furniture Design
Discipline
Industrial Design
Industry
Furniture & Home
Colors
Dark Slate Blue, Dark Slate Gray, Maroon, Saddle Brown and Brown
Images
5
Client
Jason Furniture (Hangzhou) Co.,Ltd.

The Recognition

Laureate
Hongwang Zhu
Country
China
Recognition
Silver A' Design Award
Edition
2024 - 2025
Design ID
#170637

Design Details

Unique Properties
This is a flat package sofa designed for easy assembly and disassembly. Its unique feature lies in transforming parts of the sofa is structure into its own packaging, significantly reducing the use of packaging materials. With detachable backrests and seat cushions, these components can be fully stored within the base, reducing the packaged volume to just 1/3 of the finished product. This innovation greatly lowers the overall costs associated with packaging, storage, and transportation.
Inspiration
Traditional sofa bases often use wooden frames, leaving internal space unused. During packaging and transportation, this space is not utilized and occupies extra volume, often requiring additional wooden frames for protection. To address this, I optimized the design by integrating part of the sofa into its packaging, allowing the base shell to serve a dual protective function. This maximizes space efficiency, reduces packaging steps, improves operational efficiency, and lowers costs.
Research
Our research is aimed at the furniture market, and we hope to get an innovative sofa product through our project. We Collected information through our research department, including user is evaluation, Logistics distribution evaluation and other information. Learned that many sofa products are now large in size, difficult to assemble, difficult to storage and other problems, so we designed this sofa to solve these problems.
Challenge
There are many flat package and detachable products on the market, but designs that integrate product and packaging functionality are relatively rare. The most challenging aspect lies in creating an innovative solution that can perfectly store the product, eliminate the need for complex assembly structures, and differ significantly from traditional frame style bases. To achieve this, we needed to conceptualize a base suitable for mass production that efficiently stores the product. After extensive research, we ultimately drew design inspiration from the technology of recyclable plastic one piece molding.
Realization and Technology
The sofa base is crafted from recyclable plastic using a one piece molding process, ensuring durability and environmentally friendly. The backrest securely interlocks with the base through a cruciform tenon joint, providing stability, while the cushion is fastened to the base via elastic straps, offering easy assembly and disassembly while maintaining comfort and safety.
Operation and Interaction
The base features square holes for connecting the backrest and round holes for securing the elastic straps of the cushion. During assembly, the elastic straps on the cushion are fastened into the round holes, while the L shaped component at the bottom of the backrest is inserted into the square hole and pushed backward to lock into place.
Project Duration and Location
This project commenced in Hangzhou in November 2024 and is scheduled to conclude in March 2025, with an expected market launch in July 2025.
Specifications
The dimensions of the finished sofa are 1100mm 1030mm 700mm. After placing the soft components into the base, the dimensions are reduced to 1100mm 870mm 270mm, significantly minimizing the sofa's volume. This greatly reduces the overall costs of packaging, storage, and transportation.
Keywords
Flat package, Detachable sofa, Assemble easily,assemble Rapidly,sustainable design

Good Design Deserves Great Recognition

Nominate Your Work for the A' Design Award.

Nominate