Press Release
Eternal Moon Mooncake Packaging by Sha Feng and Jiayi Lu Receives the Bronze A' Design Award in Packaging Design
The international grand jury of the 2024 - 2025 A' Design Award & Competition recognizes Sha Feng and Jiayi Lu for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ Eternal Moon Mooncake Packaging by Sha Feng and Jiayi Lu, designed for Eternal Moon, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Eternal Moon Mooncake Packaging
Eternal Moon is a gift box designed for mooncakes. The packaging presents the Mid-Autumn theme from a broad perspective, setting aside traditional legends and focusing on the eternity of the moon and the shared destiny of people. The artwork shows the moon in eight settings: fire, flowers, stones, clouds, the sea, the wind, the mountains and the forest. Spot color printing and hot stamping are used. The outer box measures 335 by 75 by 195 millimeters and holds smaller mooncake boxes of 70 by 70 by 35 millimeters.
About Sha Feng and Jiayi Lu
SoFeng Design Studio is a comprehensive Design studio established in Italy in 2016. In March 2018, Suzhou SoFeng Culture Media Co.,Ltd. was registered in suzhou,China. The company focuses on all creation related to art design and is committed to creating beautiful and comfortable business experience and life aesthetics for customers and the public with our inspiration and design.
Award Record
Sha Feng and Jiayi Lu is a winner of 10 A' Design Awards, including this recognition. The awards were granted between the 2019 - 2020 and the 2024 - 2025 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/171257
- A' Design Award Page: https://competition.adesignaward.com/171257
- Media Showcase: https://www.designnewsroom.com/!171257
- Laureate Profile: https://designers.org/d/268581
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Eternal Moon Mooncake Packaging
- Function
- Mooncake Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gold, Sandy Brown, Gainsboro, Pale Violet Red and Thistle
- Images
- 5
- Client
- Eternal Moon
The Recognition
- Laureate
- Sha Feng and Jiayi Lu
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #171257
Credits
- Team
- Jiayi Lu, Photographer：Jiayi Lu
- Image Credits
- Image #1, Image #2, Image #3, Image #4; Photographer Jiayi Lu, 2024.
Design Details
- Unique Properties
- "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
- Inspiration
- The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
- Challenge
- The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
- Realization and Technology
- The printing technologies we use are spot color printing and hot stamping process.
- Operation and Interaction
- With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
- Project Duration and Location
- The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
- Specifications
- Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
- Keywords
- Branding, Packaging, Eternal Moon
