Press Release
Gioia No 1 Lady Golf Driver by Do It Solutions Wins the Bronze A' Design Award in Sporting Goods, Fitness and Recreation Equipment Design
Do It Solutions acknowledged for sporting goods, fitness and recreation equipment design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2025 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Sporting Goods, Fitness and Recreation Equipment Design category for Gioia No 1 Lady Golf Driver by Do It Solutions, designed for DO:IT Solutions. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Gioia No 1 Lady Golf Driver
Gioia No 1 is a golf driver designed for women and amateur golfers. The head is optimized for moment of inertia and matched to the biomechanical characteristics of non-professional female players. Every part of the driver is shaped for improved launch angles at slower swing speeds, which supports accuracy and longer distances from the tee. Integrated weight positions in the back and the heel allow individual fitting. The head is made by investment casting in Ti811 titanium alloy, with a volume of 420 cubic centimetres and a loft of 19 degrees.
About Do It Solutions
DOIT. combines contemporary design with opportunities of cutting-edge technologies. The international Transportation Design Studio and state certified Engineering Consultancy for Industrial Design has set itself the mission to establish design on the interface of emotion and function. The solutions reflect a holistic innovation process and combine contemporary design with cutting-edge technologies. The Austrian company offers full-service solutions following flexible, customer-specific processes. To implement them, they use the possibilities of modern technology, all while putting people and their needs centre stage. The international Design Studio and Engineering Consultancy DOIT.
Award Record
Do It Solutions is a winner of 2 A' Design Awards, including this recognition. The awards were granted between the 2020 - 2021 and the 2024 - 2025 editions of the A' Design Award & Competition.
About the A' Sporting Goods, Fitness and Recreation Equipment Design Award
The A' Sporting Goods Design Award is an international design competition recognizing good sports equipment designs by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to sporting goods designers, fitness equipment designers, recreation equipment designers and industrial designers from all countries. Typical entries include basketballs, tennis rackets, yoga mats, running shoes, dumbbells and bicycles. The awarded sports equipment designs are published at https://designers.org/design-category/sporting-goods
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/171391
- A' Design Award Page: https://competition.adesignaward.com/171391
- Media Showcase: https://www.designnewsroom.com/!171391
- Laureate Profile: https://designers.org/d/245051
- Further Information from the Laureate: https://www.do-it.world/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Gioia No 1 Lady Golf Driver
- Function
- Lady Golf Driver
- Category
- Sporting Goods, Fitness and Recreation Equipment Design
- Discipline
- Industrial Design
- Industry
- Sports
- Colors
- Silver, Black, White Smoke, Dark Slate Gray and Dark Gray
- Images
- 5
- Client
- DO:IT Solutions
The Recognition
- Laureate
- Do It Solutions
- Country
- Austria
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #171391
Credits
- Team
- Matteo Blason, Florian Nimmervoll, Michael Hofbauer, Dominik Diensthuber, Thomas Pfaffenbauer, Hana Stein and Lilith Laner
- Image Credits
- #5: DO:IT Solutions, 2025.
Design Details
- Unique Properties
- Golf can be challenging, especially the frustration after a failed shot. That's why we developed the first MOI-optimized driver for women and amateur golfers. GIOIA is a particularly easy-to-play driver customized to the golfers’ momentum of inertia and the biomechanical characteristics of female, non-professional golfers. Every part of the driver is designed for optimized launch angles at slower swing speeds. The results are accuracy, longer distances from the tee, and confidence in the game.
- Inspiration
- “I was teaching a very nice lady but unfortunately, she couldn't get to grips with her driver swing. I thought, why do women and amateurs have to play with a driver that isn't right for them? That's how the story of GIOIA began.” We created the perfect club, enabling amateur golfers to grow in the game and just have fun when teeing off. The design is smooth, highly effective, and its minimalistic rationalism brings the correct dose of understatement of quality and luxury to the play.
- Research
- Very often conventional women's drivers simply do not fit, as if they had been designed for men and subsequently modified slightly for women. Most women's drivers were often too long, too heavy and had a loft that was unsuitable for the individual swing power and technique. For three years we devoted ourselves intensively to the goal of developing the perfect driver for slow swing speeds. We tested different lengths, weights and lofts, analysed materials and spoke to numerous female golfers about their experiences and challenges.
- Challenge
- Designing a Golf driver, the following standardized design and construction parameters apply: The Lie Angle has to be 60°. The distance from heel to toe must be greater than the distance from face to back. The distance from heel to toe must not be greater than 127mm. The distance from the sole to the crown cannot be greater than 71,12mm. If the outermost point of the heel is not clearly defined, it is deemed to be 22,24mm above the horizontal plane on which the club (driver) is lying. The Volume must not exceed 460 cubic centimetres, plus a tolerance of 10 cubic centimetres. The distance between the heel and the plane containing the axis of the shaft should be greater than 15,88mm.
- Realization and Technology
- A fist design prototype was realized using FDM and SLA 3D print with PLA and ABS like resin. After the definition of the final geometry, another second prototype was created. To aim for a final material touch-and-feel the prototype was made via SLM 3D print using EOS TI 64 Titanium alloy as the material of choice. For the series production the products are produced with investment casting. The final material is Ti811(TI-8AL-1V) Titanium alloy.
- Operation and Interaction
- The driver's head is intended to be fully fitted by GIOIA professionals to transfer the feel of shorter clubs to the driver. Therefore, it offers plenty of integrated fitting options. The remote fitting process is quick, easy and precise and can be done from the comfort of your own home. You can get your unique GIOIA driver in just a few steps. After you have entered all the necessary information into a form, the GIOIA fitting software calculates the optimal driver specifications for you. Our professionals will then tailor your driver for you in the workshop. Carefully packaged, your exclusive GIOIA driver will be delivered to your home.
- Project Duration and Location
- The project started in 2023 and was presented in 2025 in Linz, Austria.
- Specifications
- Heel to toe: 119,35mm / Sole to crown: 64,44mm / Face to back: 106mm / Lie 60° / Loft 19° / Bulge 13° / Roll 13° / Volume: 420ccm / Weight: 170g -190g / Additional weights for the back: max. 50g / Additional weights for the heel max. 10g.
- Keywords
- golf, driver, product, design, engineering, innovation
