Press Release
24 Solar Terms And Gods Graphic Design by Zhejiang Firstdot Is Granted the Silver A' Design Award in Graphics, Illustration and Visual Communication Design
Zhejiang Firstdot acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has announced that 24 Solar Terms And Gods Graphic Design by Zhejiang Firstdot, designed for Nanji E-Commerce Co., Ltd., has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category. The award was conferred within the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About 24 Solar Terms And Gods Graphic Design
24 Solar Terms and Gods is an illustration series that pairs each of the 24 Chinese solar terms with a traditional deity. The artworks draw on mythological figures from ancient Chinese classics and on petroglyph forms, using fine detail and a red and black palette. Each illustration measures 594 by 420 millimetres and is prepared for both print and digital display. A QR code in the lower right corner of each illustration links to a website with solar term explanations, deity stories and agricultural knowledge.
About Zhejiang Firstdot
Zhejiang FirstDot Design Consulting Co., Ltd., which has been deeply involved in the design industry for seven years, has won the national high-tech certification and is among the provincial industrial design centers in Zhejiang Province. We have forward-looking strategic design thinking, integrate global aesthetic perspectives, and customize full-link commercial design solutions for the world's top 500 and emerging brands. They focus on providing customers with a full range of brand design services, covering brand strategy, brand narrative, product planning, as well as e-commerce visual creativity such as video and animation.
Award Record
With this recognition, Zhejiang Firstdot is a winner of 2 A' Design Awards. The awards were granted in the 2024 - 2025 edition of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/172276
- A' Design Award Page: https://competition.adesignaward.com/172276
- Media Showcase: https://www.designnewsroom.com/!172276
- Laureate Profile: https://designers.org/d/354563
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- 24 Solar Terms And Gods Graphic Design
- Function
- Graphic Design
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Snow, Lavender, Black, Light Gray and Crimson
- Images
- 5
- Client
- Nanji E-Commerce Co., Ltd.
The Recognition
- Laureate
- Zhejiang Firstdot
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #172276
Credits
- Team
- Qiaoling Xu, Miaomiao Qiu, Haokai Tang, Xiaofan Xu, Huijiao Jin and Weiwei Lou
Design Details
- Unique Properties
- This illustration series centers on 24 solar terms, artfully reinterpreting their associated deities through modern design. The artworks reveal natural and cultural essence, merging tradition with modernity to revitalize ancient Chinese seasonal heritage in fresh visual forms. Meticulously crafted with intricate details and harmonious color palettes, this series cultivates an atmosphere that balances mystical allure and modern elegance.
- Inspiration
- Drawing inspiration from mythological figures in ancient Chinese classics like Classic of Mountains and Seas, this series transforms folkloric imagery brimming with fantasy and mystique into contemporary art. The designer conducted profound research to extract essential cultural elements, then innovatively reinterpreted them through the lens of 24 solar terms. The resulting works preserve traditional charm while breathing modern vitality into each character.
- Research
- As a traditional festival system, the 24 solar terms reflect celestial patterns and natural cycles. Ancient Chinese relied on this calendar to guide activities, forming a cultural cornerstone of classical folk traditions. This illustration series reimagines traditional deities associated with 24 solar terms through modern design. By reinforcing their cultural connections, this series fosters both cultural accessibility and heritage transmission.
- Challenge
- The core challenge lies in artistically integrating 24 solar terms with deity imagery through modern design. These divine figures are hybrids of human, animal and mythological traits, embodying both natural charm and cultural identity. A striking red and black palette creates mystical and modern aesthetics, while the QR codes bridge physical and digital realms, enabling intuitive interaction and facilitating easy exploration of traditional culture.
- Realization and Technology
- The illustrations take inspiration from the petroglyph form, balancing meticulous detail with vivid hues to recreate Stone Age authenticity, effectively enhancing mythological immersion. Designed for adaptability across different media, they also ensure the optimal visual impact across both printed materials and digital displays while maintaining artistic coherence.
- Operation and Interaction
- To facilitate cultural exploration of 24 solar terms and traditional deities, each illustration features a QR code at the lower right corner. By scanning the code, viewers can access a dedicated website featuring rich content, including detailed solar term explanations, deity stories, and agricultural wisdom. All presented through vivid images and text, this interactive approach makes traditional cultural discovery both accessible and enjoyable.
- Project Duration and Location
- The design and development of this project started in China, in 2021.
- Keywords
- Illustration Design, 24 Solar Terms and Traditional Deities, Petroglyph form, Modern Design, Website Interaction Design
