Press Release
Silver A' Design Award in Packaging Design Goes to Guojiao 1573 Baijiu Packaging by Wen Liu
Wen Liu recognized for packaging design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2026 /DesignNewswire/ A' Design Award & Competition has announced that Guojiao 1573 Baijiu Packaging by Wen Liu, designed for Shenzhen Oracle Creative Design Co.,Ltd., has been granted the Silver A' Design Award in the Packaging Design category. The result belongs to the 2025 - 2026 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Guojiao 1573 Baijiu Packaging
Guojiao 1573 is a limited-edition packaging design for a premium Chinese baijiu. The design draws on the loong, an auspicious figure in Chinese culture. Three-dimensional sculpting presents the loong across both the bottle and the outer packaging, and parts of the figure stay concealed within the forms. The bottle is made with an ancient kiln-fired ceramic technique and is shaped by hand. The package measures 205 by 170 by 295 millimetres. The calm and refined form invites the consumer to explore and open the package.
Award Record
Wen Liu is a winner of 43 A' Design Awards, including this recognition. The awards were granted between the 2019 - 2020 and the 2025 - 2026 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/173415
- A' Design Award Page: https://competition.adesignaward.com/173415
- Media Showcase: https://www.designnewsroom.com/!173415
- Laureate Profile: https://designers.org/d/249896
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Guojiao 1573 Baijiu Packaging
- Function
- Baijiu Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Slate Gray, Goldenrod, Dark Khaki, Peru and Black
- Images
- 5
- Client
- Shenzhen Oracle Creative Design Co.,Ltd.
The Recognition
- Laureate
- Wen Liu
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #173415
Credits
- Team
- Xianfeng Wu, Zhipeng Li
Design Details
- Unique Properties
- This is Luzhou Laojiao's 2024 Year of the loong limited-edition baijiu. Its packaging draws from China's auspicious loong culture, honoring tradition while conveying the brand's sincere wishes. The sculptural form breaks conventions, interpreting Eastern elegance through a calm and refined presence.
- Inspiration
- The design employs three-dimensional sculpting to present the loong's image across both the bottle and its outer packaging. Parts of the loong remain subtly concealed within the forms, blending seamlessly and organically with the overall structure, evoking a sense of latent power and extraordinary capability.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Challenge
- As a limited-edition premium Chinese baijiu, it masterfully balances commercial appeal with artistic integrity. Its exceptional craftsmanship and distinctive design establish a compelling sense of value and exclusivity.
- Realization and Technology
- The bottle is crafted using China's intangible cultural heritage technique of ancient kiln-fired ceramics, meticulously shaped by hand to reflect its artisanal spirit. It exudes a mysterious yet restrained power, inviting consumers to explore and open it, thereby connecting them with the profound story behind the brand.
- Operation and Interaction
- The loong, an auspicious symbol in Chinese culture, is ingeniously integrated into the bottle's form, creating a seamless unity with the product. This design not only generates powerful visual impact but also vividly brings the loong's majestic presence to the consumer.
- Project Duration and Location
- March 2024, Shenzhen, China
- Keywords
- Premium Baijiu, Cultural Tracing, Cultural Export, Integration of Commerce and Art
