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DesignNewswire · COMO, Italy ·

Fountain Of Fortune New Year Packaging by Tingwei Chang - Bank Sinopac Wins the A' Design Award in Packaging Design

Tingwei Chang - Bank Sinopac acknowledged for packaging design by the international grand jury of the 2025 - 2026 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 28, 2026 /DesignNewswire/ Fountain Of Fortune New Year Packaging by Tingwei Chang - Bank Sinopac, designed for Bank SinoPac, has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2025 - 2026 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the A' Design Award

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Fountain Of Fortune New Year Packaging

This gift set features an illustrated package containing two cans of Prosperity Water and an interactive mobile red envelope. The design reinterprets traditional gift-giving through visual storytelling, symbolic elements, and integrated digital interaction. By combining classic New Year imagery with contemporary interactive features, the project presents both physical and digital components within a unified festive experience. The integration of traditional symbols and digital interaction reflects an approach that connects established cultural practices with present-day modes of communication.

About Tingwei Chang - Bank Sinopac

張婷偉是駐台灣的DAWHO設計師,專長於視覺傳達與包裝設計。憑藉其金融領域的專業背景,她專注於開發結合品牌敘事與文化共鳴的視覺系統。她的創作實踐探索文化符號與當代美學的交會,透過嚴謹的設計流程強調結構精確與視覺清晰度,提供持久且精緻的品牌解決方案。

Award Record

With this recognition, Tingwei Chang - Bank Sinopac is a winner of 1 A' Design Award.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Fountain Of Fortune New Year Packaging
Function
New Year Packaging
Category
Packaging Design
Discipline
Communication Design
Industry
Packaging & Retail, Branding & Advertising and Manufacturing
Colors
Crimson, Dark Red, Firebrick, Maroon and Brown
Images
5
Client
Bank SinoPac

The Recognition

Laureate
Tingwei Chang - Bank Sinopac
Country
Taiwan (China)
Recognition
A' Design Award
Edition
2025 - 2026
Design ID
#174319

Credits

Team
DAWHO Marketing Team and Bank SinoPac
Image Credits
All images by Bank SinoPac.

Design Details

Unique Properties
This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
Inspiration
Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
Research
This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
Challenge
A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
Realization and Technology
The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
Operation and Interaction
Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
Project Duration and Location
Design Period: July 2024-October 2024 Production and Launch: November 2024 Location: Taipei, Taiwan
Specifications
Box Size: 210mm x 150mm x 80mm Material: 1200gsm cardboard with specialty red paper and foil details Print: CMYK + gold foil + spot UV Inner: 2 x 330ml aluminum cans (custom wrap) Add-ons: QR code activation, integrated storytelling lid print
Keywords
Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake

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