Press Release
Silver A' Design Award in Packaging Design Goes to Lu Zu 30 Chinese Baijiu Packaing by Sinong Wu
Sinong Wu of Chengdu Sinong Creative Packaging Design Co., Ltd recognized for packaging design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2026 /DesignNewswire/ Lu Zu 30 Chinese Baijiu Packaing by Sinong Wu of Chengdu Sinong Creative Packaging Design Co., Ltd, designed for Sinong Creative, has been granted the Silver A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2025 - 2026 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Lu Zu 30 Chinese Baijiu Packaing
Lu Zu 30 is a packaging design for a Chinese Baijiu aged for thirty years, created for the fiftieth anniversary of a distillery in Luzhou. The bottle has a circular form with nine steps at the top and a dragon motif, and the lower part is electroplated for a mirror like metal effect. The outer box resembles a classical Chinese building and holds a commemorative manual and wine glasses. The front emblem joins an hourglass with a red ribbon, where the hourglass stands for time and the ribbon stands for celebration.
About Sinong Wu
Sinong Wu,Focused on the liquor packaging design industry, with 10 years of work experience; Provide packaging design services and brand consulting services for Chinese famous wines. Sinong Creative has successfully provided design services and brand consulting services for well-known Chinese liquor brands such as Wuliangye, Fenjiu, Luzhou Laojiao, Diaoyutai, and Yongfeng. Sinog Wu has successfully designed products with amazing sales for Chinese Baijiu companies, such as Wuliangye Waizui Baijiu, which accounts for almost half of the sales of Chinese small bottle Baijiu. He has obtained many design patents for clients. In addition, Sinong Wu has also won multiple design awards.
About Chengdu Sinong Creative Packaging Design Co., Ltd
Sinong Wu, Design Director of Chengdu Sinong Creative Packaging Design Co., Ltd., 2024 London Design Award Platinum Award;2020 Brussels Spirits Awards；Best Cultural Performance Award for World Fine Wine；Gold Award in Special Decoration Category at the
Award Record
This recognition makes Sinong Wu of Chengdu Sinong Creative Packaging Design Co., Ltd a winner of 4 A' Design Awards. The awards span the editions from 2024 - 2025 to 2025 - 2026 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/174397
- A' Design Award Page: https://competition.adesignaward.com/174397
- Media Showcase: https://www.designnewsroom.com/!174397
- Laureate Profile: https://designers.org/d/361154
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Lu Zu 30 Chinese Baijiu Packaing
- Function
- Chinese Baijiu Packaing
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Dark Slate Gray, Tan, Gainsboro and Burly Wood
- Images
- 5
- Client
- Sinong Creative
The Recognition
- Laureate
- Sinong Wu
- Country
- China
- Brand
- Chengdu Sinong Creative Packaging Design Co., Ltd
- Recognition
- Silver A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #174397
Credits
- Image Credits
- Sinong Wu Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.
Design Details
- Unique Properties
- The Lu Zu brand, originating from 28 degrees north latitude, is known as the dragon vein of Chinese brewing in Luzhou City. The distillery was founded in the last century and uses cultural relics cellars for brewing. Built 50 years ago, designed as a commemorative edition for the brewery.
- Inspiration
- The Lu Zu brand comes from Luzhou City, China. The distillery is part of China's cultural heritage and has a government protected cultural relic brewing cellar. Luzhou is also known as the dragon vein of Chinese liquor making and one of the cradles of China's important Baijiu. This design project is a commemorative wine for the 50th anniversary of the winery. The designer celebrates this important moment with a luxurious and classical design style. Lu Zu 30 is made of Baijiu that has been aged for 30 years. In terms of design, the design style is elegant and luxurious.
- Research
- As a high-end Baijiu (Chinese white liquor) packaging design for Lu Zu 30, the designer conducted in-depth research and understanding of the distillery before commencing the design process. This research encompassed various aspects, including geographical location, the distillery's historical and cultural background, as well as the regional culture. In the final design, the designer comprehensively integrated elements of regional culture and the historical relic fermentation pits (referring to the "money" here might be a misinterpretation; it's likely referring to the valuable or significant nature of these pits) into the packaging.
- Challenge
- The most difficult part of this design is the choice of creative direction. The distillery is located in Luzhou City, China, which is known as the dragon vein of Chinese Baijiu brewing, with rich regional culture and liquor culture. How to choose creative points has become a key focus. This year marks the 50th anniversary of the clear registration record, but in fact, the history of the distillery has exceeded the 50th anniversary. After communicating with the person in charge of the distillery, the designer decided to commemorate this important moment around "Brewing Dragon Vein" and "Traditional Culture".
- Realization and Technology
- Lu Zu 30 is made from wine that has been aged for 30 years. It is a commemorative wine for the 50th anniversary of its establishment and requires some luxury to celebrate this important moment In the process planning of packaging design, designers make trade-offs between environmental friendliness, luxury, and cost control, using multiple processes to achieve this goal In terms of box shaped craftsmanship, the left half is made by bonding environmentally friendly wood grain paper onto cardboard, while the right half is made by combining solid wood craftsmanship with carving The metal plaque on the front is made of zinc alloy mold, and the gold color on the metal plaque is achieved by...
- Operation and Interaction
- This is a luxurious commemorative wine packaging design that resembles a classical and exquisite building. It can be opened by gently turning back, and is equipped with a wine glass and collection certificate inside, with a highly ceremonial opening method to commemorate this important moment.
- Project Duration and Location
- The project started in Chengdu in 2024 and the design will be completed in Chengdu in 2025.
- Specifications
- 330mm x 280mm x 300mm
- Keywords
- Luzhou, Chinese Baijiu, Chinese Loong, luxury, Classical, Liquor
