Press Release
Golden A' Design Award in Trade Show Architecture, Interiors, and Exhibit Design Goes to Nowy Styl Fair Stand by Konarski and Bzowski Piotr Duraj
The international grand jury of the 2025 - 2026 A' Design Award & Competition recognizes Konarski and Bzowski Piotr Duraj for trade show architecture, interiors, and exhibit design
FOR IMMEDIATE RELEASE
COMO, Italy, April 16, 2026 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Trade Show Architecture, Interiors, and Exhibit Design category for Nowy Styl Fair Stand by Konarski and Bzowski Piotr Duraj, designed for Konarski & Bzowski. The recognition forms part of the 2025 - 2026 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Nowy Styl Fair Stand
Nowy Styl is an exhibition stand created for the presentation of office furniture at a trade fair. The stand covers 607.5 square metres and follows biophilic design principles. Its layout is based on the metaphor of a tree, expressed through built objects. Fans produce a gentle breeze that animates the space, while warm lighting recalls sunlight passing through leaves. The design places human experience before direct selling. The intent is to show how a workplace can support well-being, reduce stress and improve focus.
About Konarski and Bzowski Piotr Duraj
Konarski & Bzowski designs spaces that capture attention and communicate narratives. By combining innovative design with precise craftsmanship, the company creates exhibition stands and event environments. At the core of its work is attention to detail, alongside a focus on collaboration with clients and project teams. Konarski & Bzowski integrates environmentally responsible solutions into its process, applying approaches that consider both design and resource use. Through this approach, Konarski & Bzowski translates concepts into completed spatial executions.
Award Record
With this recognition, Konarski and Bzowski Piotr Duraj is a winner of 1 A' Design Award.
About the A' Trade Show Architecture, Interiors, and Exhibit Design Award
The A' Trade Show Design Award is an international competition recognizing innovative trade show booth projects and the best designers creating them. It is organized within the A' Design Award & Competition and is open to trade show designers, exhibition designers, event planners and interior designers from all countries. Typical entries include trade show interiors, exhibits, booths, pavilions, showrooms and kiosks. The awarded exhibit designs are published at https://designers.org/design-category/trade-show
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/177128
- A' Design Award Page: https://competition.adesignaward.com/177128
- Media Showcase: https://www.designnewsroom.com/!177128
- Laureate Profile: https://designers.org/d/373144
- Further Information from the Laureate: https://konarskibzowski.com/www/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Nowy Styl Fair Stand
- Function
- Fair Stand
- Category
- Trade Show Architecture, Interiors, and Exhibit Design
- Discipline
- Spatial Design
- Industry
- Architecture and Branding & Advertising
- Colors
- Sienna, Dark Slate Gray, Black, Gray and Peru
- Images
- 5
- Client
- Konarski & Bzowski
The Recognition
- Laureate
- Konarski and Bzowski Piotr Duraj
- Country
- Poland
- Recognition
- Golden A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #177128
Credits
- Team
- Artur Suchan, Piotr Duraj and Sebastian Duda, Daniel Konarski, Jaroslaw Bzowski
- Image Credits
- Photographer Michal Jaworski, Orgatec, 2024.
Design Details
- Unique Properties
- For Orgatec 2024, Nowy Styl presented an anthropological experiment in workplace wellbeing. As a brand specializing in office furniture, the company aimed to showcase its products from an entirely new perspective. The radical concept addressed a fundamental human paradox — the simultaneous yearning for nature and the need for controlled environments. Despite technological progress, Nowy Styl recognized that people still crave a primal connection with the natural world.
- Inspiration
- Inspiration for our project arose from the increasing disconnection from nature due to urbanization, impacting mental health and creativity. Focusing on biophilic design, we aimed to integrate natural elements to promote well-being, reducing stress and enhancing focus. We collaborate with AI paradoxically - became a creative process in which we needed to balance technology with our human intuition. Our task was to transform preliminary abstract visions into concrete, tangible solutions.
- Research
- Our design research for the Nowy Styl project was rooted in understanding the profound impact of urbanization on mental health and well-being. We utilized various design tools and technologies, including 3D modeling software, mood boards helped us curate materials and colors that resonate with nature. We also created a lot of mockup projects to ensure good quality and translation from idea to reality.
- Challenge
- Mind seeks comfort and patterns that can lean on, because it feels safe. Moment when we go beyond our comfort zone isn't pleasant, but only by doing so, we can grow. This project rejected trade fair norms twice over: first by involving non-design teams in creation, then by prioritizing human experience over hard selling. The stand didn't just showcase furniture; it demonstrated how workspaces could (and should) make us feel.
- Realization and Technology
- In our design process, we drew inspiration from the metaphor of a tree, manifesting this concept through the physical objects we created. To enhance immersion and create an otherworldly experience, we incorporated motion using fans, simulating a gentle breeze that animated the environment. This movement not only brought dynamism to our designs but also fostered a sense of tranquility. The implementation of warm lighting was crucial in evoking the sensation of sunlight filtering through leaves. This strategic lighting choice added depth and warmth to the surroundings, enhancing the overall atmosphere.
- Operation and Interaction
- Focusing on the human experience through design not only improves employee retention and satisfaction but can also lead to better organizational outcomes due to motivated and engaged employees. Here, we created that perfect balance between the comfort of wilderness and unpredictability.
- Project Duration and Location
- The project was designed in July and August 2024, and it's exhibited on Orgatec 2024 in Cologne, Germany.
- Specifications
- The stand is 607,5 square metres.
- Keywords
- fair, wellbeing, nature, personification, control, instinct
