Juiyi Yen Is Honored with the A' Design Award for Royal Lab Morphis Social Empowerment in Public Awareness, Volunteerism, and Society Design

The Work

Project

Royal Lab Morphis Social Empowerment

Function

Social Empowerment

Category

Public Awareness, Volunteerism, and Society Design

Discipline

Communication Design

Industry

Social Impact and Branding & Advertising

Colors

Dark Slate Gray, Black, Wheat, Linen and Burly Wood

Images

5

Client

Royal Brand Integration Ltd.

The Recognition

Laureate

Juiyi Yen

Country

Taiwan (China)

Recognition

A' Design Award

Edition

2025 - 2026

Design ID

#177337

Credits

Team

Yunyun Li, Jaiye Wu, Yachieh Chang and Jiayun Peng

Image Credits

Photographer Tinghsuan Lin, A master craftsperson demonstrating traditional printing techniques—embodying intergenerational knowledge transfer through hands-on guidance, 2025.; Photographer Yuwei Wang, Measuring wooden letterpress type—learning typographic structure through hands-on alignment and size calibration, 2023.; Photographer Yunyun Li, Letterpress craftsmanship — reviving analog printing through embodied learning, 2025.; Photographer Yuwei Wang, Experiencing typographic works in situ—participants engage with printed specimens through reading, documentation, and close observation, 2023.; Photographer Tinghsuan Lin, Waste-to-material regeneration—reassembling irregular wood fragments into reusable composite panels through sustainable design practice, 2025. Video: Motion Designer Jiayun Peng, RoyalLab Morphis, 2025; Sound Credit: Heyson, Love Love, Source: www.epidemicsound.com.

Design Details

Unique Properties

This project establishes a design-centered learning ecosystem that redefines streets, museums, and community venues as contextual laboratories. Unlike conventional programs, it brings together cultural heritage, collaborative creation, and international exchange directly within real-world settings. Supported by a volunteer-based structure, the initiative nurtures socially conscious creators and builds a sustainable framework that connects traditional craftsmanship with contemporary practice.

Inspiration

As a design studio working closely with industry and cultural partners, we observed a persistent gap between academic theory and practical application in Taiwan's learning environment. Inspired by Japanese mentorship models, we envisioned a borderless framework that equips learners with applied skills and cross cultural awareness. This initiative responds to shifting societal conditions and strengthens the link between education and industry, turning learning from passive absorption into an active force for social impact.

Research

Our evaluation of the Borderless Learning model shows its effectiveness in reducing the gap between conceptual understanding and practical skill. Based on insights from more than 150 participants across multiple cycles, the project demonstrated measurable improvements in hands on capability and intercultural communication. The findings indicate a scalable approach for addressing educational inequity and supporting cross generational knowledge exchange through community driven practice.

Challenge

The primary challenge was establishing credibility. The initiative confronted skepticism within exam-oriented educational cultures and concerns regarding safety and liability. Progress became possible only after generating verifiable outcomes and building partnerships with respected institutions such as Dentsu, ggg, and JAGDA. These collaborations demonstrated that community-based learning can operate professionally, securely, and with lasting cultural impact.

Realization and Technology

Our methodology treats education as an innovative production system in which relationships, knowledge networks and cultural assets function as core materials. These components are shaped through participatory processes that combine digital documentation with sustainable material experimentation. Together they form a Knowledge Replication Protocol, an adaptable and resilient framework designed to support skill transfer across diverse cultural and geographic contexts.

Operation and Interaction

This model operates through an iterative learning cycle that replaces static classrooms with in situ Living Labs. Each cycle begins with a community identified challenge and continues with field based collaboration among students, mentors and local participants to co develop practical solutions. The outcomes, including tangible results and accumulated insights, are reintegrated into the system to attract new volunteers and support continuous improvement with every iteration.

Project Duration and Location

Our methodology views education as an innovative production system in which relationships, knowledge networks, and cultural assets function as core materials. These components are shaped through participatory processes that combine digital documentation with sustainable material experimentation. Together they form a Knowledge Replication Protocol, an adaptable and resilient framework designed to support skill transfer across diverse cultural and geographic contexts.

Specifications

The Borderless Learning model, implemented through Royal Lab in Tokyo between 2023 and 2025, applied a case study approach combining participatory observation and documentary evidence. More than 150 participants engaged in five workshop cycles coordinated by a twelve-member team (five core staff and seven interns). Activities held in museums, community venues, and studio environments facilitated cross-cultural exchange and intergenerational knowledge transfer, establishing a strong foundation for future adaptation and expansion.

Keywords

Social Design, Living Labs, Borderless Learning, Cross-disciplinary Collaboration, Cultural Heritage, Civic Engagement, Value Co-creation