Press Release
Xiyes Tea Gift by Feng Huang Is Granted the Bronze A' Design Award in Packaging Design
Feng Huang honored for packaging design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2026 /DesignNewswire/ A' Design Award & Competition has announced that Xiyes Tea Gift by Feng Huang has been granted the Bronze A' Design Award in the Packaging Design category. The result belongs to the 2025 - 2026 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Xiyes Tea Gift
Xiyes is a packaging set for a tea gift, inspired by traditional Chinese hospitality. Four patterns appear on the small inner packages, representing humility, warmth, respect and enthusiasm. Each pattern is formed from calligraphic strokes in the logo, rearranged into images that suggest traditional Chinese cultural figures. The packaging is made from renewable cellulose-based materials, selected for durability, pressure resistance and moisture retention. The outer box has a magnetic closure, and individually sealed tea sachets rest on a cellulose tray inside.
Award Record
This recognition makes Feng Huang a winner of 2 A' Design Awards. The awards were granted between the 2022 - 2023 and the 2025 - 2026 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/178296
- A' Design Award Page: https://competition.adesignaward.com/178296
- Media Showcase: https://www.designnewsroom.com/!178296
- Laureate Profile: https://designers.org/d/331899
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Xiyes Tea Gift
- Function
- Tea Gift
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Sienna, Dark Slate Gray and Saddle Brown
- Images
- 5
The Recognition
- Laureate
- Feng Huang
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #178296
Credits
- Team
- Huang Feng
Design Details
- Unique Properties
- Four delicate patterns on small packages each reflect the hospitality of Chinese traditional culture: humility, warmth, respect, and enthusiasm, which are derived from the calligraphic strokes in the logo, cleverly restructured to form characteristic images and postures representing traditional Chinese cultural figures, resembling vivid characters.
- Inspiration
- In a world that moves ever faster, we return to the quiet wisdom of tradition, where every cup of tea is an invitation to connect, to honor, and to give with intention. The Xiyes Tea Gift draws from the timeless spirit of Chinese hospitality: "Is it not a joy to welcome friends from afar?" Through minimalist elegance, symbolic calligraphic forms, and sustainable craftsmanship, this design reimagines the ancient ritual of tea gifting as a modern expression of respect, warmth, and reciprocity.
- Challenge
- The primary challenge in designing XIYES Tea Gift lay in authentically conveying the depth of Chinese cultural ethos, particularly Confucian values of reciprocity and respect, within a contemporary minimalist aesthetic.
- Realization and Technology
- The Xiyes Tea Gift packaging is crafted from renewable cellulose-based materials, chosen for their superior durability, pressure resistance, and excellent moisture-retention properties - ensuring optimal freshness and protection for the tea leaves throughout storage and transit.
- Operation and Interaction
- The outer box features a magnetic closure, gentle to open, yet rich in ritualistic elegance. Inside, tea sachets are neatly arranged on a sustainable cellulose tray, each individually sealed for freshness.
- Specifications
- 452 mm x 120 mm x 35 mm
