Press Release
Magsafe Phone Grip by Zhuoting Ye Is Granted the Bronze A' Design Award in Fashion and Travel Accessories Design
Zhuoting Ye acknowledged for fashion and travel accessories design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2026 /DesignNewswire/ A' Design Award & Competition has announced that Magsafe Phone Grip by Zhuoting Ye, designed for Andobil, has been granted the Bronze A' Design Award in the Fashion and Travel Accessories Design category. The award was conferred within the 2025 - 2026 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Magsafe Phone Grip
Magsafe is a magnetic phone grip designed for everyday mobile phone use. The grip has dual sided magnetic rings. The inner ring attaches to a phone or to a magnet compatible phone case. The outer ring holds the grip on car mounts, refrigerators, gym equipment and other metal surfaces. A smooth rotation mechanism allows angle adjustment and switching between portrait and landscape modes. The elastic woven strap is made of recycled polyester and suits different hand sizes. The body is 5 mm thick and weighs 37 grams.
About Zhuoting Ye
Shenzhen Lanhe Technology Co., Ltd was established on April 25, 2017, with its headquarters located in Shenzhen, China. It provides equal development opportunities for over 2,000 employees worldwide. Lanhe is committed to creating a better life experience for global users and owns Turas Rave Lanhe, with multiple domestic and international brands, has a market coverage of nearly 100 countries and regions around the world and has served over 100 million users. Lanhe focuses on three major categories: 3C digital products, automobiles, smart peripherals, and small household appliances.
Award Record
Zhuoting Ye is a winner of 1 A' Design Award, including this recognition.
About the A' Fashion and Travel Accessories Design Award
The A' Accessory Design Award is an international fashion design competition recognizing good accessory designs by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to accessory designers, fashion designers, travel accessory designers and luxury goods manufacturers from all countries. Entries typically include handbags, scarves, belts, luggage, hats and travel bags. Awarded accessory designs are published at https://designers.org/design-category/accessory
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/178666
- A' Design Award Page: https://competition.adesignaward.com/178666
- Media Showcase: https://www.designnewsroom.com/!178666
- Laureate Profile: https://designers.org/d/376595
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Magsafe Phone Grip
- Function
- Phone Grip
- Category
- Fashion and Travel Accessories Design
- Discipline
- Fashion Design
- Industry
- Fashion and Luxury
- Colors
- Dark Slate Gray, Dim Gray, Slate Gray, Light Slate Gray and Black
- Images
- 5
- Client
- Andobil
The Recognition
- Laureate
- Zhuoting Ye
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #178666
Credits
- Team
- Yudi Wang
Design Details
- Unique Properties
- Light, comfortable, and aesthetically appealing, the phone grip redefines daily utility. Its dual sided magnetic rings attach firmly to metal surfaces, together with adjustable angles and smooth rotation between portrait and landscape modes to suit any situation. The skin friendly and elastic woven strap fits all hand sizes and grip styles. Just 5mm thick and 37g, its slim, lightweight form feels barely there. Color matched to popular phones, it complements your device and style wherever you go.
- Inspiration
- Embodying a lightweight, minimalist aesthetic, the phone grip is just 5mm thick and weighs only 37g. It feels truly barely there and never bulky. Its color system aligns with popular phone finishes, offering an evolving palette of soft, sophisticated Morandi hues. These colors express a fresh and youthful visual language that celebrates individuality valued in urban lifestyles. Choose a grip to match your phone, your outfit, or your mood. It becomes a subtle signature of your personal style.
- Research
- Designed for urban commuters and those valuing style and quality, the phone grip solves slipping, awkward placement, and shaky support. It merges functionality and aesthetics, keeping your phone securely in place while complementing your style every day. More than a practical accessory, it becomes a personal statement that enhances both your look and your life.
- Challenge
- The challenge was to deliver stable support at multiple angles without bulk. A smooth one finger rotation mechanism enables flexible angle adjustments and effortless switching between portrait and landscape modes, adapting to modern life, whether for working, entertaining, or video calling. Its integrated elastic woven strap provides secure comfortable support, making large phones easier to use. Lightweight yet durable materials further enhance stability and portability without feeling bulky.
- Realization and Technology
- The woven strap uses recycled polyester, sourced from post consumer plastic bottles and discarded textiles, reducing reliance on virgin petroleum. It is soft, skin friendly, and highly elastic for a comfortable grip. The robust hinge withstands tens of thousands of open and close cycles, delivering unwavering stability throughout its lifespan. The textured ventilation backplate forms microchannels that boost airflow for efficient heat dissipation while ensuring strong magnetic attachment.
- Operation and Interaction
- Its dual sided magnetic rings redefine versatility. The inner ring features N54 magnets with 21N of force for secure attachment to your phone or magnet-compatible phone cases. The outer ring uses N52 magnets with 16N of force for reliable adhesion to car mounts, refrigerators, range hoods, gym equipment, and other ferrous surfaces. Together, they let you place the grip anywhere, whether you are commuting, cooking, working out, or driving, so your phone stays put and your hands stay free.
- Project Duration and Location
- The design and development of the phone grip began in Shenzhen, in April 2025. The product was launched in the United States and Japan in September of the same year.
- Keywords
- Magnetic Phone Grip, Dual Sided Magnetic Rings, Flexible Angle Adjustments, Seamless Portrait and Landscape Switching, Integrated Elastic Woven Strap, Lightweight and Minimalist Aesthetic
