Press Release
Yongzun Wu and Jingxuan Wang Is Honored with the Bronze A' Design Award for Pipgro Task Execution in Digital Product Design
Yongzun Wu and Jingxuan Wang acknowledged for digital product design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 24, 2026 /DesignNewswire/ A' Design Award & Competition has announced that Pipgro Task Execution by Yongzun Wu and Jingxuan Wang, designed for Kenta, has been granted the Bronze A' Design Award in the Digital Product Design category. The award was conferred within the 2025 - 2026 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Pipgro Task Execution
Pipgro is a mobile application designed to support task execution for adults with attention deficit hyperactivity disorder (ADHD). Many productivity tools focus on planning, while Pipgro addresses the step of starting and finishing work. Spoken or written thoughts are broken into small tasks by artificial intelligence, and one step is shown at a time. A focus mode limits distraction, and emotional feedback is logged to adjust future plans. Progress is shown through a growth metaphor, and rewards can be collected. A smartwatch interface allows quick capture of thoughts.
About Yongzun Wu and Jingxuan Wang
With a deep-rooted passion for innovation and user-centered design, I have spent my career shaping transformative digital experiences, most notably as the core UX designer for Samsung’s Bixby AI Assistant, one of the company’s most critical and strategic projects for 2025-2026. As a cornerstone of Samsung’s AI-driven ecosystem, Bixby is central to the company’s long-term vision of integrating AI across its product portfolio. In this role, I defined key interaction guidelines and designed several AI-agent features, simplifying the way users interact with advanced technology. My work on Bixby significantly enhanced user engagement, making AI more intuitive and accessible.
Award Record
With this recognition, Yongzun Wu and Jingxuan Wang is a winner of 1 A' Design Award.
About the A' Digital Product Design Award
The A' Digital Product Design Award is an international competition recognizing top digital product designs by leading brands, designers and agencies worldwide. The competition is organized within the A' Design Award & Competition and is open to digital product designers, user experience designers, user interface designers and interaction designers from all countries. Entries typically include digital products, apps, e-books, virtual reality experiences, interactive websites and digital games. Awarded digital product designs are published at https://designers.org/design-category/digital-product
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/179002
- A' Design Award Page: https://competition.adesignaward.com/179002
- Media Showcase: https://www.designnewsroom.com/!179002
- Laureate Profile: https://designers.org/d/375306
- Further Information from the Laureate: https://www.yongzun.top/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Pipgro Task Execution
- Function
- Task Execution
- Category
- Digital Product Design
- Discipline
- Communication Design
- Industry
- Software
- Colors
- Bisque, Linen, Light Gray, Beige and Dark Khaki
- Images
- 5
- Client
- Kenta
The Recognition
- Laureate
- Yongzun Wu and Jingxuan Wang
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #179002
Credits
- Team
- Jingxuan Wang
- Image Credits
- #1: Yongzun Wu & Jingxuan Wang, UI/UX and branding, 2025. #2: Yongzun Wu & Jingxuan Wang, UI/UX and branding, 2025. #3: Yongzun Wu & Jingxuan Wang, UI/UX and branding, 2025. #4: Yongzun Wu & Jingxuan Wang, UI/UX and branding, 2025. #5: Yongzun Wu & Jingxuan Wang, UI/UX and branding, 2025.
Design Details
- Unique Properties
- Pipgro is an intelligent task execution companion designed for adults with ADHD. While most productivity tools focus on planning and listing tasks, Pipgro addresses the execution gap by breaking tasks into executable steps, narrowing focus to the present, and visualizing progress through growth metaphors. Emotion-aware planning, adaptive task redirection, and rewards reduce execution stress and support sustained follow-through.
- Inspiration
- Pipgro was inspired by research and interviews revealing that adults with attention deficit hyperactivity disorder (ADHD) struggle not with planning, but with task initiation and follow-through. Observing how conventional plan-list apps often increase pressure, the design draws from behavioral psychology and cognitive load theory to reduce friction in action. The growth metaphor and emotion-aware adaptation were developed to support momentum rather than control.
- Research
- This project is based on qualitative design research. The objective was to understand why adults with ADHD struggle with task execution rather than planning. Research methods included interviews, diary studies, and usability testing. Participants were adults diagnosed with ADHD. Findings revealed that mental overload, emotional resistance, and decision fatigue are key barriers. Insights led to an execution-focused system emphasizing task decomposition, focus support, and adaptive feedback, demonstrating how behavior-informed design can reduce friction in everyday productivity.
- Challenge
- The main challenge was designing a productivity system for ADHD users without increasing pressure or guilt. Traditional planning structures often worsen avoidance rather than support action. Balancing guidance with autonomy, and reducing cognitive load while maintaining progress, required careful behavioral research and repeated iteration. The design needed to support execution without control, encouraging momentum while respecting emotional resistance.
- Realization and Technology
- Pipgro is realized as a mobile digital product integrating AI-driven task decomposition, adaptive scheduling, and behavior-based feedback loops. Natural language input is parsed into structured tasks, while user interactions and emotional feedback inform dynamic task adjustment. The interface is prototyped and iterated through user testing, with focus modes, visual growth systems, and reward mechanics implemented to support sustained execution.
- Operation and Interaction
- Users begin by freely expressing their thoughts through text or voice. Pipgro breaks these thoughts into small, clear tasks and presents one step at a time. If a task feels difficult, users can further split it into easier actions. While working on a task, if users feel stuck or want to stop, Pipgro recommends simpler tasks to preserve momentum. Afterwards, users review execution and emotion data, receive AI suggestions to improve future plans, and collect fruits to customize Pip, reinforcing motivation.
- Project Duration and Location
- The concept project was developed between June 2025 and December 2025, primarily conducted in Beijing and New Jersey.
- Specifications
- Pipgro is a digital interaction design realized across mobile and smartwatch interfaces. It supports natural language input, AI-driven task decomposition, focus mode execution, emotional feedback logging, and visual progress tracking. The smartwatch interface enables quick thought capture, focus mode entry, and emotion logging, while both platforms are optimized for touch interaction, accessibility, and low cognitive load in daily use.
- Keywords
- Attention Deficit Hyperactivity Disorder(ADHD), Task Decomposition, Task Execution, Behavioral Design, Cognitive Load Reduction, AI-Assisted Planning, Focus Support, Emotional Feedback, Gamified Motivation
