Press Release
2025 Kaohsiung XR Dreamland Exhibition by Fundesign.tv Wins the A' Design Award in Event and Happening Design
Fundesign.tv honored for event and happening design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 14, 2026 /DesignNewswire/ 2025 Kaohsiung XR Dreamland Exhibition by Fundesign.tv, designed for Kaohsiung film archive, has been granted the A' Design Award in the Event and Happening Design category, A' Design Award & Competition has announced. The result belongs to the 2025 - 2026 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About 2025 Kaohsiung XR Dreamland Exhibition
2025 Kaohsiung XR Dreamland is an exhibition design created for an immersive film program in Kaohsiung, Taiwan. The layout covers about 1,000 square meters and holds 22 experience booths measuring 3 to 12 square meters each. Every booth extends the virtual content of its own program into physical form, while a shared future retro theme links the booths as individual cinema halls. Streamlined curves, mirrored acrylic and transparent LED panels shape a glowing entrance and a vintage ticket booth. The route guides visitors gradually from reality into virtual worlds.
About Fundesign.tv
The Taipei-based media platform has devoted itself to curating design and art exhibitions, artistic creativity development, and cross-cultural exchange since 2012. Conceptual development, exhibition planning, exhibition, event production, event management, artistic marketing, and media resources integration are some of their services.
Award Record
With this recognition, Fundesign.tv is a winner of 8 A' Design Awards. The awards were granted between the 2019 - 2020 and the 2025 - 2026 editions of the A' Design Award & Competition.
About the A' Event and Happening Design Award
The A' Event Design Award is an international event design competition recognizing good event designs by leading event designers and organizers worldwide. It is organized within the A' Design Award & Competition and is open to event designers, corporate event planners, wedding planners and festival organizers from all countries. Typical entries include trade fairs, award ceremonies, festivals, conferences, exhibitions and concerts. The awarded event designs are published at https://designers.org/design-category/event
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/180307
- A' Design Award Page: https://competition.adesignaward.com/180307
- Media Showcase: https://www.designnewsroom.com/!180307
- Laureate Profile: https://designers.org/d/267947
- Further Information from the Laureate: https://www.kff.tw/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- 2025 Kaohsiung XR Dreamland Exhibition
- Function
- Exhibition
- Category
- Event and Happening Design
- Discipline
- Service Design
- Industry
- Branding & Advertising and Arts
- Colors
- Sienna, Midnight Blue, Black and Saddle Brown
- Images
- 5
- Client
- Kaohsiung film archive
The Recognition
- Laureate
- Fundesign.tv
- Country
- Taiwan (China)
- Recognition
- A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #180307
Credits
- Team
- Carrie Chang, SK Chen, Peijou Wu and Esther Chen
Design Details
- Unique Properties
- Kaohsiung’s remarkable journey from a heavy-industry port city to Asia’s XR innovation hub is the core inspiration behind XR DREAMLAND. Since 2017, when the Kaohsiung Film Festival launched Taiwan’s first VR program, the city has embraced immersive storytelling with bold vision and passion. At the Pier-2 Art Center, it established the permanent VR FILM LAB, which has grown into one of the largest XR immersive platforms in Asia, shaping Kaohsiung’s cultural identity around creative technology.
- Inspiration
- Inspired by the concept of Future Vintage, the design reinterprets the romantic futurism of the 1950s to 1970s: streamlined curves, metallic gleam, and cosmic aspirations. From the glowing entrance to the dramatic ticket booth and screening area, nostalgia and avant-garde aesthetics intertwine. Grand light gates, retro sci-fi details, transparent LEDs, and mirrored acrylic create a theatrical atmosphere, while flowing pathways gradually blur the line between physical and virtual realms.
- Research
- Our research profiled Pier2 visitors and XR enthusiasts to design a seamless transition between realities. They employed trend analysis, benchmarking Tesla’s unique coffee shop for its blend of futuristic aesthetics and functionality. By observing visitor flows and preferences, They identified that a future retro style effectively lowers technological barriers. Results proved this design language invites exploration, turning space into a communal interface. This directly contributed to record-breaking attendance, validating that intuitive design makes complex tech accessible.
- Challenge
- The primary internal challenge was synthesizing diverse cultural perspectives into a unified Future Retro narrative. They addressed this through deep interviews, digital collaboration tools, and frequent meetings, ensuring local creative concepts were respected. Externally, technical hardware constraints were significant. They utilized 16-panel transparent LED arrays to create a ship bridge entrance. This achieved spatial permeability, allowing visitors to glimpse the XR realm while maintaining a high-tech aesthetic that balanced production limitations with immersive design.
- Realization and Technology
- The design team employs immersive narrative to bring the Crossborder Reincarnation concept to life. Utilizing a Future Retro aesthetic, the spatial execution contrasts a nostalgic exterior—such as the vintage ticket booth—with avant-garde, high-tech exhibition interiors. By juxtaposing these distinct temporal elements, the architecture functions as a dimensional portal. This curated pacing guides visitors from reality into the XR realm, establishing design as a language of the future.
- Operation and Interaction
- To maximize physical presence, the design focused on creating a visually striking entrance and ticket booth. This strategic architectural attraction served as a high-conversion funnel, guiding visitors from curiosity to entry. As the primary touchpoint, the Future Retro facade’s captivating aesthetic drove foot traffic and directly translated visitor engagement into a record-breaking box office performance of over one million dollars, surpassing all previous festival records.
- Project Duration and Location
- The Kaohsiung film festival xr dreamland exhibition was held at Warehouse P3 of the Pier-2 Art Center in Kaohsiung, Taiwan, from October 10 to October 26, 2025.
- Specifications
- Within an approximately 1,000-square-meter space, the exhibition features 22 XR experience booths, ranging from 3 to 12 square meters. Each booth is independently designed by physically extending its specific virtual XR content into the real world. Unified under a central Future Retro theater framework, these varied spatial installations are cohesively presented as individual cinema halls.
- Keywords
- XR, DREAMLAND, Film Festival, Kaohsiung, Pier 2 Art Zone, VR, MR, AR, fundesign
