Silver A' Design Award in Textile, Fabric, Textures, Patterns and Cloth Design Goes to Windshield Softshell Fabric by Hangzhou Haoyier E Commerce Co., Ltd.

Hangzhou Haoyier E Commerce Co., Ltd. recognized for textile, fabric, textures, patterns and cloth design by the international grand jury of the 2025 - 2026 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 16, 2026 /DesignNewswire/ Windshield Softshell Fabric by Hangzhou Haoyier E Commerce Co., Ltd., designed for Hangzhou Haoyi'er E-Commerce Co., Ltd., has been granted the Silver A' Design Award in the Textile, Fabric, Textures, Patterns and Cloth Design category, A' Design Award & Competition has announced. The award was conferred within the 2025 - 2026 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Silver A' Design Award Means

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

About Windshield Softshell Fabric

Windshield is a softshell fabric developed for urban commuting and outdoor activity. The fabric is woven from recycled polyester and spandex hollow yarns in a three to one twill with a matte finish. A biobased polyurethane membrane and a soft microfleece lining are added. Bioenzyme softening, zinc ion antibacterial infusion, fluorine free water repellent treatment and antistatic finishing complete the material. Weighing under 180 grams per square meter, the fabric is windproof, waterproof and breathable.

About Hangzhou Haoyier E Commerce Co., Ltd.

The company's in-house brand, ask, was founded in 1978 and has become a popular campus trendsetter in South Korea. The brand adheres to the philosophy of maintaining a balance between growth and education. ask has received over 30 domestic and international awards, including the French Design Award Gold, the New York Design Award Gold, and the Boiling Award. It is also the first fashion children's and youth apparel brand to debut at Paris Fashion Week, the exclusive designated sponsor of the Korean version of Where Are We Going, Dad?, and a Disney IP co-branded partner. ask's product range covers children's clothing, children's shoes, and a full spectrum of maternal and baby products.

Award Record

This recognition makes Hangzhou Haoyier E Commerce Co., Ltd. a winner of 1 A' Design Award.

About the A' Textile, Fabric, Textures, Patterns and Cloth Design Award

The A' Textile Design Award is an international textile design competition recognizing good textile designs by best textile designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to textile designers, fabric engineers, texture and pattern creators and clothing companies from all countries. Typical entries include structural fabric, engineered cloth, smart textiles, technical textiles, woven fabric and jacquard fabric. The awarded textile designs are published at https://designers.org/design-category/textile

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/181804
A' Design Award Page: https://competition.adesignaward.com/181804
Media Showcase: https://www.designnewsroom.com/!181804
Laureate Profile: https://designers.org/d/380534

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Windshield Softshell Fabric
Function: Softshell Fabric
Category: Textile, Fabric, Textures, Patterns and Cloth Design
Discipline: Fashion Design
Industry: Fashion and Furniture & Home
Colors: Dim Gray, Dark Slate Gray, Dark Gray, Gray and Silver
Images: 5
Client: Hangzhou Haoyi'er E-Commerce Co., Ltd.

The Recognition

Laureate: Hangzhou Haoyier E Commerce Co., Ltd.
Country: China
Recognition: Silver A' Design Award
Edition: 2025 - 2026
Design ID: #181804

Credits

Team: Hangzhou Haoyi'er E-Commerce Co., Ltd.

Design Details

Unique Properties: The fabric is designed for people who transition between urban commuting and outdoor expedition. Made from a polyester and spandex blend, the fabric undergoes bioenzyme softening to enhance softness and elasticity. Paired with a biobased PU membrane and hollow yarns, it weighs no more than 180 grams per square meter, with over 10,000 mm hydrostatic pressure resistance and a breathability of over 10,000 grams per square meter per 24 hours.
Inspiration: Minimalist Design Guided by form follows function, the fabric removes unnecessary ornaments and focuses on functional performance. It uses a 3 to 1 twill and a matte finish, creating a professional and understated look. Lotus Effect Inspired by the water repellency of lotus leaves, the fabric is treated with fluorinefree DWR, achieving a Grade 5 water repellency under AATCC 22 testing, so that rain droplets roll off its surface naturally like dewdrops rolling off lotus leaves.
Research: In the postpandemic era, the blend of urban and outdoor lifestyles has become a trend. Young users aged 10 to 18 no longer settle for gear suited to just one scenario. They need versatile clothing that can seamlessly transition from classrooms and afterschool programs to weekend hikes and outdoor adventures. This fabric upgrades windproof, waterproof, and thermal protection, acting as a second skin that shields them from the elements while allowing the body to breathe comfortably.
Challenge: The challenge was balancing professional protection, exceptional comfort, and sustainability. It uses hollow rPET yarn to reduce weight and enhance insulation. Dense weaving, fluorinefree DWR, and a PU membrane with gradient pore structure offer resistance against moderate to heavy rain and strong winds. The membrane also has high waterproofness and breathability. Paired with recycled materials, biobased coatings, and fluorinefree DWR, an ecofriendly closed loop is created.
Realization and Technology: The fabric undergoes the following process. Recycled fibers are readied. Hollow yarns of 150 denier 48 filaments are woven into 3 to 1 right twill with a warp density of 420 threads per 10 cm, followed by dyeing and finishing processes for colorfastness. A biobased PU membrane is laminated, and dotted soft microfleece lining prevents stiffness. After bioenzyme softening, zinc ion antibacterial infusion, fluorinefree DWR treatment, and antistatic processing, the fabric is completed.
Operation and Interaction: Touch The microfleece lining is brushed soft, so it feels warm and comfortable. Adaptive Stretch It stretches with the body during cycling uphill or hiking without restraints and quickly returns to its original shape when at rest. Wrinkle Resistance With a Grade 4 antiwrinkle performance, it hangs flat and smooth after washing, saving the need for ironing. Durability After 50 washes, it retains at least 85 percent of its waterproofness and breathability, reducing replacement frequency.
Project Duration and Location: Initiated in Hangzhou in April 2025, the project was completed in September 2025 and showcased at Paris Fashion Week in October 2025.
Specifications: No fixed size. Customizable size.
Keywords: All Scenario Adaptability, Professional Protection, Lightweight, Windproof and Waterproof, Breathable and Warm, Antibacterial and Abrasion Resistant, Minimalist Mechanical Aesthetics, Full Lifecycle Sustainability