Press Release
Bank Julius Baer Festive Gift by Rose Lee and Ernie Keung Is Granted the Golden A' Design Award in Giftware Design
Rose Lee and Ernie Keung honored for giftware design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 28, 2026 /DesignNewswire/ A' Design Award & Competition has announced that Bank Julius Baer Festive Gift by Rose Lee and Ernie Keung, designed for Count To Ten, has been granted the Golden A' Design Award in the Giftware Design category. The result belongs to the 2025 - 2026 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Golden A' Design Award Means
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
About Bank Julius Baer Festive Gift
Inspired by the peacock and red crowned crane, this limited edition Chinese New Year collection translates two revered symbols into a unified design. The ensemble includes a premium tote with signature twilly, a pouch, red packets arranged as a bird and flower composition, and a scroll card. A refined palette of vivid red, subtle gold, and blue pink moire balances festive vibrancy with understated sophistication, elevating functional objects into decorative art.
About Rose Lee and Ernie Keung
Count To Ten is a creative agency based in Hong Kong and Singapore, specializing in branding campaigns, strategic partnerships, and premium event experiences. The agency delivers bilingual, editorially refined content and designs that resonate with international audiences. Its expertise spans luxury collaborations, cultural initiatives, and corporate events, where storytelling and design excellence are seamlessly integrated. By combining creative direction, event moderation, and strategic communication, Count To Ten helps clients achieve visibility, engagement, and lasting brand impact.
Award Record
With this recognition, Rose Lee and Ernie Keung is a winner of 1 A' Design Award.
About the A' Giftware Design Award
The A' Giftware Design Award is an international gift design competition recognizing good gift designs by leading brands, manufacturers and designers worldwide. It is organized within the A' Design Award & Competition and is open to giftware designers, product designers, industrial design studios and giftware brands from all countries. Typical entries include candles, figurines, picture frames, decorative plates, ornaments and souvenirs. The awarded gift designs are published at https://designers.org/design-category/giftware
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/182104
- A' Design Award Page: https://competition.adesignaward.com/182104
- Media Showcase: https://www.designnewsroom.com/!182104
- Laureate Profile: https://designers.org/d/380542
- Further Information from the Laureate: https://bit.ly/4cQeRcg
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Bank Julius Baer Festive Gift
- Function
- Festive Gift
- Category
- Giftware Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home and Packaging & Retail
- Colors
- Dark Red, Firebrick, Maroon, Brown and Black
- Images
- 5
- Client
- Count To Ten
The Recognition
- Laureate
- Rose Lee and Ernie Keung
- Country
- Hong Kong (China)
- Recognition
- Golden A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #182104
Credits
- Team
- Rose Lee, Ernie Keung and Irene Man
- Image Credits
- Count To Ten
Design Details
- Unique Properties
- A limited edition CNY gift collection for Swiss private bank Julius Baer, featuring a coordinated multi item ensemble with dual theme motifs, peacock and red crowned crane, China's most auspicious symbols. The collection premium tote with signature twilly, pouch, red packets forming a bird and flower painting, and a scroll card. Vibrant red, subtle gold, and blue pink moire balance Swiss elegance with festive joy, transforming functional gifts into decorative art.
- Inspiration
- Inspired by Chinese mythology and ink wash art, this collection blends cultural symbolism with Swiss precision. The peacock embodies "boundless promise" for youth; the red-crowned crane symbolizes longevity for elders. A twilly wrapped handle nods to luxury scarf traditions, while the scroll format updates ancient scholarly gifting. Merging these elements with precision craftsmanship, the designs honour heritage while appealing to global clients who appreciate understated elegance.
- Research
- Using visual cultural analysis, archival research, audits, and 20 interviews in Singapore and Hong Kong, the study identified auspicious symbols beyond zodiac signs and client gifting preferences. Peacock (boundless promise) and crane (longevity) motifs resonated. Clients favored usable, transformative items (tote, pouch), personalizable accessories (twilly), and displayable art (scroll, spliced packets). Enduring gifts increase perceived thoughtfulness and prolong seasonal exposure.
- Challenge
- Challenge, achieve cohesion across formats from tote to twilly, envelopes and scroll. The solution employs a modular system, peacock and crane motifs appear whole on larger items, cropped on smaller pieces, and spliced across red packets, with consistent color application to preserve visual unity. The design links twilly and scroll formats to honor tradition while remaining contemporary.
- Realization and Technology
- The collection is realized through multiple premium production techniques Tote bag and pouch, Crafted from high quality textiles with precise print application to achieve the striking red and gold color collision and embroidered moire patterns Twilly, Silk fabric with detailed edge rolling and pattern registration matching the main motifs
- Operation and Interaction
- The recipient's journey starts with branded packaging. Inside, a Chinese scroll (the greeting card) sets the cultural tone. Unfolding next, the tote reveals a twilly on its handle, wearable multiple ways. The coordinating pouch encourages daily use, while the red packets' splicing design forms a bird and flower tableau when displayed together. The key innovation, these practical gifts transform into decorative art, the tote, pouch, twilly, and envelopes can be arranged as a museum like display, with the scroll kept or unfurled as wall art.
- Project Duration and Location
- January 2026 in Singapore and Hong Kong
- Specifications
- The coordinated ensemble includes a tote bag (W330 x D135 x H190mm) with reinforced handles; a twilly (W290 x H70mm) featuring peacock motifs to wrap handle or wear separately; matching pouch (W315 x H245mm); and red packets (W170 x H90mm) with precision spliced design forming a complete bird and flower artwork. A Chinese scroll greeting card (W960 x H245mm) unrolls to reveal the holiday message. Each piece complements in color, motif, and texture for cohesive display
- Keywords
- Luxury gift collection, Tote bag design, Twilly accessory, Pouch, Chinese New Year, Private banking, Premium corporate gifting, Coordinated accessories, Chinese scroll, Specialty packaging, Cultural symbolism, Holiday collection, 2026 CNY, Branded merchandise, Luxury textiles.
