Press Release
Merci Travel Luggage by Hye Kyoung Yoon Is Granted the Silver A' Design Award in Fashion and Travel Accessories Design
Hye Kyoung Yoon of Luckyplanet acknowledged for fashion and travel accessories design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 15, 2026 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Fashion and Travel Accessories Design category for Merci Travel Luggage by Hye Kyoung Yoon of Luckyplanet. The recognition forms part of the 2025 - 2026 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Merci Travel Luggage
Merci is designed to combine refined aesthetics with durable functionality. The suitcase features a vertically striped surface that enhances structural rigidity while creating a clean and timeless visual identity. Reinforced metal edge protectors are applied to vulnerable corners. The design emphasizes simplicity and sophistication through a minimal metal logo plate and balanced proportions. The color combinations between the body and zipper create a distinctive yet elegant appearance.
About Hye Kyoung Yoon
A former reporter at Economic Daily News and a former Vice President at Deutsche Bank, she brings a cross-disciplinary perspective shaped by both media and finance. Her work has been recognized with honors including the Red Dot Award and the A’ Design Award (Bronze). Drawn to new challenges, she often steps into unfamiliar territory, approaching each project as something not done before. She describes herself as someone who has rarely felt fully blended in—often observing from a distance, with a sense of being an outsider. Over time, this perspective has become a resource, informing how she sees problems and develops design responses from a different angle.
About Luckyplanet
Zohar Corea is a design-driven lifestyle company operating LuckyPlanet, a travel goods brand known for functional innovation and distinctive design in luggage and accessories.
Award Record
This recognition makes Hye Kyoung Yoon of Luckyplanet a winner of 2 A' Design Awards. The awards span the editions from 2022 - 2023 to 2025 - 2026 of the A' Design Award & Competition.
About the A' Fashion and Travel Accessories Design Award
The A' Accessory Design Award is an international fashion design competition recognizing good accessory designs by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to accessory designers, fashion designers, travel accessory designers and luxury goods manufacturers from all countries. Entries typically include handbags, scarves, belts, luggage, hats and travel bags. Awarded accessory designs are published at https://designers.org/design-category/accessory
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/182883
- A' Design Award Page: https://competition.adesignaward.com/182883
- Media Showcase: https://www.designnewsroom.com/!182883
- Laureate Profile: https://designers.org/d/340888
- Further Information from the Laureate: https://luckyplanet.co.kr/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Merci Travel Luggage
- Function
- Travel Luggage
- Category
- Fashion and Travel Accessories Design
- Discipline
- Fashion Design
- Industry
- Fashion and Luxury
- Images
- 5
The Recognition
- Laureate
- Hye Kyoung Yoon
- Country
- Republic of Korea
- Brand
- Luckyplanet
- Recognition
- Silver A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #182883
Credits
- Team
- Jinhee Choi
- Image Credits
- Photographer (Woongsik Choi), Product Design (Hyekyoung Yoon), Product Image, 2026.
Design Details
- Unique Properties
- MERCI is designed to combine refined aesthetics with durable functionality. The suitcase features a vertically striped surface that enhances structural rigidity while creating a clean and timeless visual identity. Reinforced metal edge protectors are applied to vulnerable corners. The design emphasizes simplicity and sophistication through a minimal metal logo plate and balanced proportions. The color combinations between the body and zipper create a distinctive yet elegant appearance.
- Inspiration
- The inspiration for MERCI began during a trip to Paris on my way to Italy to attend the A’ Design Award. Walking through Paris, I was deeply impressed by the visual character of the city and its people. Parisian style often appears simple and understated at first glance, yet it carries a distinctive identity with subtle twists in form, color, and proportion.This observation became the foundation of the MERCI luggage design. The clean vertical lines of the body reflect the simplicity and elegance
- Research
- This project follows a practice-based design research approach. The process began with observational insights gathered during travel, focusing on simplicity, form clarity, and emotional response to objects. Methods included sketching, 3D modeling, and iterative prototyping. Multiple experiments were conducted on body shape and surface treatment, rejecting complex textures in favor of a clean and impact-absorbing structure. Color studies involved testing various combinations; initial trials of orange with muted sky blue were revised to a brighter tone for better balance.
- Challenge
- The main challenge was achieving a balance between simplicity and performance. Reducing the design to a minimal form while ensuring it could effectively absorb external impact required multiple iterations. Avoiding decorative or complex textures made the process more demanding, as the form itself had to carry both function and identity. Color development was also challenging, requiring careful adjustment to achieve harmony without overpowering the simplicity of the design.
- Realization and Technology
- Merci is developed through an iterative prototyping process combining digital modeling and hands-on refinement. Initial concepts are explored using CAD software and rapid prototyping methods such as 3D printing to test proportion, ergonomics, and structural integrity. Final production emphasizes precision manufacturing with a focus on material efficiency and durability. Depending on the application, components are fabricated using CNC machining and/or injection molding, with attention to surface treatment, assembly logic, and long-term usability. The process prioritizes adaptability, allowing the design to respond to different contexts and scales.
- Operation and Interaction
- The interaction is intuitive and straightforward. The user approaches the object without instruction, guided by its simple and clear form. Its shape naturally suggests how it should be held or used, reducing hesitation. The structure is designed to absorb external impact, providing a sense of stability and protection. There are no unnecessary textures or visual noise, allowing the user to focus on the experience itself. The object responds quietly and efficiently, emphasizing ease, comfort, and clarity in use.
- Project Duration and Location
- The project began in 2023 during travels across Germany, France, and Italy, coinciding with the Red Dot Award and A’ Design Award ceremonies. Initial concepts, including direction and color variations, were defined during this period. Upon returning home, the development phase continued with a focus on form exploration and refinement. The final design was completed after iterative prototyping and evaluation.
- Specifications
- Dimensions vary depending on configuration; the design is developed with modular scalability in mind. Core structure follows a compact and efficient form factor, optimized for ease of handling and storage. Materials are selected for durability and tactile quality, balancing lightweight properties with structural strength. Packaging is designed to be minimal and recyclable, reducing environmental impact while ensuring protection during transport. Technical considerations include stability, ease of assembly, and user interaction, with all elements designed to maintain consistency across different use scenarios.