Press Release
Identity Created by Consumer (ICC) Corporate Identity System by Jone Aleksiunaite Wins the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
Jone Aleksiunaite acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2012 - 2013 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, March 24, 2013 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for Identity Created by Consumer (ICC) Corporate Identity System by Jone Aleksiunaite, designed for Vilnius Academy of Arts. The recognition forms part of the 2012 - 2013 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Identity Created by Consumer (ICC) Corporate Identity System
Identity Created by Consumer is a dynamic corporate identity system developed for a modern art museum. The system combines a constant part and a dynamic part. Basic visual elements and a printed set form the constant part. The dynamic part is built from data created by visitors. Each visitor produces a personal symbol and an image of a movement. These elements are then used for souvenirs, moving graphics and a dynamic logotype shown on the website and on digital screens. The visual material is made with vector graphics and recorded video.
Award Record
Jone Aleksiunaite is a winner of 1 A' Design Award, including this recognition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/27919
- A' Design Award Page: https://competition.adesignaward.com/27919
- Media Showcase: https://www.designnewsroom.com/!27919
- Laureate Profile: https://designers.org/d/122643
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Identity Created by Consumer (ICC) Corporate Identity System
- Function
- Corporate Identity System
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Black, Saddle Brown, Crimson, Sienna and Gainsboro
- Images
- 5
- Client
- Vilnius Academy of Arts
The Recognition
- Laureate
- Jone Aleksiunaite
- Country
- Lithuania
- Recognition
- Bronze A' Design Award
- Edition
- 2012 - 2013
- Design ID
- #27919
Credits
- Team
- Student Jone Aleksiunaite and Lecturer Marius Bartkus
Design Details
- Unique Properties
- The project describes a system of a dynamic identity where a strategy of a company and an experience of a consumer with a dialogue between both sides is well planned. It is a structure, that gives an opportunity for the customer to influence the identity of a company. This structure has a visual basis, which allows to include changing dynamic details, while keeping the stylistically unified effect.
- Inspiration
- Inspiration source: a book "Brand Sense" of Martin Lindstrom, curiosity in corporate identity field, identity as social science and philosophy, interaction between consumer and company identities, seek for higher emotional experience values of using graphic design.
- Research
- Reasearch in identity (as philosophy and social science), corporate identity, dynamic corporate identity, branding and its strategies, innovative design strategies, technological methods for collecting, processing and using visual data.
- Challenge
- To design a strategy that brings atrractive visual results of consumer creation. To think of how consumer can consciously or unconsciously influence a corporate identity. To keep influence and visual dynamics while keeping clear identification.
- Realization and Technology
- The visual part was made by using vector graphics and recorded digital video material to get the image of human movement.
- Operation and Interaction
- The key strategy for consumer's influenced identity can be used for identifying any company by changing technological methods of collecting, processing and using data. In this exact example, the use of creative masterpiece made by number of museum's visitors, can be expanded to various digital and printing areas in museum's identity and advertising.
- Project Duration and Location
- February 11 - June 11 in Vilnius Academy of Arts, Vilnius, Lithuania
- Specifications
- The project includes theory work (analysis/research/solution), a plan of company's strategy, visual solution and idea presentation video.
- Keywords
- Identity, strategy, consumer, creates, id, corporate, business plan, idea, people, dynamic
