Press Release
Yu Hiraoka Design Receives the A' Design Award for Tre Parole Vase of love in Furniture Design
The international grand jury of the 2014 - 2015 A' Design Award & Competition recognizes Yu Hiraoka Design for furniture design
FOR IMMEDIATE RELEASE
COMO, Italy, April 21, 2016 /DesignNewswire/ A' Design Award & Competition has announced that Tre Parole Vase of love by Yu Hiraoka Design has been granted the A' Design Award in the Furniture Design category. The recognition forms part of the 2014 - 2015 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Tre Parole Vase of love
Tre Parole is a vase which consists of three metal tubes and an acrylic piece. I sought a simple shape with a smart structure and a way of showing flowers in an elegant way. And presenting three flowers stands for three words, " I Love You". This iconic object suits interiors of houses, shops, restaurants, hotels, and theatres in harmony.
About Yu Hiraoka Design
Yu Hiraoka is a Japanese product and interior designer based in Turin, Italy. Born in 1988, he studied design in Japan, the United Kingdom, and Italy, developing an international perspective through different educational and cultural environments. After beginning his professional career in 2013 and working with design studios in Milan, he established his independent design practice in 2018. His work has received several international design awards, and in 2026 he served as a juror for the A’ Design Award & Competition. He collaborates with clients internationally across product, furniture, interior, and exhibition design projects.
Award Record
Yu Hiraoka Design is a winner of 4 A' Design Awards, including this recognition. All of the awards belong to the 2014 - 2015 edition of the A' Design Award & Competition.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://designers.org/design-category/furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/38656
- A' Design Award Page: https://competition.adesignaward.com/38656
- Media Showcase: https://www.designnewsroom.com/!38656
- Laureate Profile: https://designers.org/d/131793
- Further Information from the Laureate: http://yuhiraoka.wix.com/yuhiraoka
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Tre Parole Vase of love
- Function
- Vase of love
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Wheat, Seashell, Tan, Rosy Brown and Gray
- Images
- 5
The Recognition
- Laureate
- Yu Hiraoka Design
- Country
- Italy
- Recognition
- A' Design Award
- Edition
- 2014 - 2015
- Design ID
- #38656
Credits
- Image Credits
- Yu Hiraoka Design
Design Details
- Unique Properties
- Tre Parole is a vase which consists of three metal tubes and an acrylic piece. I sought a simple shape with a smart structure and a way of showing flowers in an elegant way. And presenting three flowers stands for three words, " I Love You". This iconic object suits interiors of houses, shops, restaurants, hotels, and theatres in harmony.
- Inspiration
- I was inspired by furniture with smart structures, and the meanings of the numbers of flowers. I also sought an elegant way of presenting flowers, and an aesthetic and architectural combination of geometric forms.
- Research
- I wanted to bring aesthetics of modern architecture design to an interior accessory. So, I researched about modern architecture design, and I have become interested in its aesthetics of combining simplest geometric forms.
- Challenge
- After I came up with the shape and structure of this vase, I took a long time and explored the materials for it, and I ended up choosing metal pipes and an an acrylic vase that were unexpected for me, but I was surprised by the harmony of aesthetics those materials created and they suit flowers very well.
- Realization and Technology
- Materials: steel, acrylic
- Operation and Interaction
- This vase is combined by three pipes and a base in a unique way without any joints. Its structure might look unstable and fragile, but it is actually pretty strong enough, and it doesn't break by being shaken.
- Project Duration and Location
- Tre Parole was developed in Milan. This work was exhibited in London Design Festival in September 2013, and Milan Design Week in April 2014.
- Specifications
- Size: W120 H250 D120 mm
- Keywords
- Product, Vase, Flower, Decoration, Home, Geometric, Simple, Elegant, Aesthetic, Metal, Acrylic
