Spirit Interactive Digital Camera by Yu Hiraoka Receives the A' Design Award in Digital and Electronic Device Design

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2016 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Digital and Electronic Device Design category for Spirit Interactive Digital Camera by Yu Hiraoka, designed for Yu Hiraoka Design. The recognition forms part of the 2015 - 2016 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the A' Design Award

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Regarding Spirit Interactive Digital Camera

Spirit camera is a great object to bring to exquisite bars because this camera is not only for capturing quality times, but also as a fashion item for people who want to look attractive. The shape was inspired by luxurious alcohol bottles, and the switches look similar to bottle caps which people twist them to use.

About Yu Hiraoka

Yu Hiraoka is a Japanese product and interior designer based in Turin, Italy. Born in 1988, he studied design in Japan, the United Kingdom, and Italy, developing an international perspective through different educational and cultural environments. After beginning his professional career in 2013 and working with design studios in Milan, he established his independent design practice in 2018. His work has received several international design awards, and in 2026 he served as a juror for the A’ Design Award & Competition. He collaborates with clients internationally across product, furniture, interior, and exhibition design projects.

Award Record

With this recognition, Yu Hiraoka is a winner of 8 A' Design Awards. The awards span the editions from 2014 - 2015 to 2015 - 2016 of the A' Design Award & Competition.

About the A' Digital and Electronic Device Design Award

The A' Consumer Electronics Design Award is an international design competition recognizing good consumer electronics designs by leading brands worldwide. The competition is organized within the A' Design Award & Competition and is open to consumer electronics designers, consumer electronics brands, consumer electronics manufacturers and electronic product manufacturers from all countries. Entries typically include smartphones, laptops, televisions, cameras, headphones and smartwatches. Awarded consumer electronics designs are published at https://designers.org/design-category/consumer-electronics

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

• Winner Page: https://designers.org/44769
• A' Design Award Page: https://competition.adesignaward.com/44769
• Media Showcase: https://www.designnewsroom.com/!44769
• Laureate Profile: https://designers.org/d/131793
• Further Information from the Laureate: http://yuhiraoka.wix.com/yuhiraoka

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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