Press Release
Silver A' Design Award in Furniture Design Goes to Qwerty Sofa by Andrea Cingoli
The international grand jury of the 2017 - 2018 A' Design Award & Competition recognizes Andrea Cingoli for furniture design
FOR IMMEDIATE RELEASE
COMO, Italy, April 14, 2018 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Furniture Design category for Qwerty Sofa by Andrea Cingoli, designed for CONCEPTICONstudio. The result belongs to the 2017 - 2018 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Qwerty Sofa
QWERTY is a sofa bed shaped like a computer keyboard. Each key forms a soft cushion that supports the user while working at the office or at home. Micro electric motors, controlled by a remote unit, adjust every key cushion separately, so the whole surface can be reshaped. The remote offers ten preset settings, and further settings can be added. QWERTY can be used as a sofa, as a bed or as a fully customized support. The design turns a familiar everyday image into flexible furniture with a light touch of irony.
About Andrea Cingoli
Architect /Designer/Contractor. He graduated cum laude in architecture at the University G. D'Annunzio of Pescara in 2006. Since 2000 he is technical director of the "Cingoli Consolidation and Restoration" ( www.impresacingoli.it). In 2007 he is co-founder of Zo_loft architecture & design (www.zo-loft.com). In the last seven years he ranks with Zo-loft consistently at the top of several worldwide competitions such as IDA AWARD, Atlanta International Design AwardS, MACEF Design Award and others. In 2010 he is selected as one of the Best Young Italian talents in the world in the Young Blood Competition.
Award Record
With this recognition, Andrea Cingoli is a winner of 3 A' Design Awards. The awards were granted in the 2017 - 2018 edition of the A' Design Award & Competition.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. It is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Typical entries include chairs, tables, sofas, beds, cabinets and shelves. The awarded furniture designs are published at https://designers.org/design-category/furniture
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/58713
- A' Design Award Page: https://competition.adesignaward.com/58713
- Media Showcase: https://www.designnewsroom.com/!58713
- Laureate Profile: https://designers.org/d/150735
- Further Information from the Laureate: http://www.concepticondesign.com/projects/qwertysofa/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Qwerty Sofa
- Function
- Sofa
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Dark Slate Gray, Black, Gray, Silver and Dark Gray
- Images
- 5
- Client
- CONCEPTICONstudio
The Recognition
- Laureate
- Andrea Cingoli
- Country
- Italy
- Recognition
- Silver A' Design Award
- Edition
- 2017 - 2018
- Design ID
- #58713
Credits
- Team
- Valentino Castelli and Umberto La Sorda
- Image Credits
- CONCEPTICONstudio
Design Details
- Unique Properties
- Sooner or later, we all end up by falling asleep on our computer’s keyboard. Turning the archetypal image of a keyboard into a sofa bed, QWERTY holds you on its soft keys while working in the office or at home, bringing a pinch of irony in our daily life. Anyway QWERTY is much more than a sofa bed. Thanks to micro electric motors controlled by a remote control, every single keycushion is adjustable to give total freedom. In this way, the furniture becomes a unique and comfortable support.
- Inspiration
- The inspiration for QWERTY came from the many times I have fallen asleep on my keyboard. Thus, it became natural to make the keyboard more comfortable. The natural disposition of a keyboard did the rest and made qwerty the extremely adjustable surface it is.
- Research
- I wanted to focus on the user experience and try to combine a functional tool and an image archetype in order to produce an innovative object that guarantees flexibility and functionality, while keeping that familiarity of the object we're used to seeing. By using these familiar images, creating a hybrid of parallel world and languages, we decontextualize these forms and give them new meaning and make our lives better. The object fulfills its task by being innovative, not technological.
- Challenge
- The challenge was including such an out of the ordinary functionality in an object that is so familiar to us. The effect that comes from that is a trasfert, between man and object.
- Realization and Technology
- stainless steel AISI 304, multi density polymer, artificial waterproof and flame retardant leather, electrical and software equipment, latest generation gel batteries.
- Operation and Interaction
- The sofa is flexible, each key is adjustable via a special remote. The remote has 10 per-programed settings, but more can be added. Qwerty can become a bed, a sofa, a completely customizeable surface.
- Project Duration and Location
- The project was created in 2012 in Teramo, and has won: IDA Gold winner 2013 in the category of the professional home interior products and the subcategory of interior furniture; Red Dot Award Design Concept 2016 in the category of furniture.
- Specifications
- W 1100mm X D 3100mm X H 1100mm
- Keywords
- qwerty, vintage, flexibility, luxury, couch, sofa
