Press Release
Arome Agency Is Honored with the Bronze A' Design Award for Chips BCBG Food Packaging in Packaging Design
Arome Agency honored for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Chips BCBG Food Packaging by Arome Agency, designed for BCBG - La Ducale, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Chips BCBG Food Packaging
BCBG is a brand of crisps created in 2001 in the south of France. This brand offers top quality manufacturing with great creativity of recipes and flavors. Designers created in 2020 a new serie of characters for the new range of crips. They worked on a concept of crips/characters. These new illustrations represent the range of crisps in an original and fun tone. Characters are nice and elegant like the product represented.
About Arome Agency
Delphine Goyon is a graphic designer and an art director since 20 years in the south of France. Graduated from a DSAA (higher diploma in applied arts) from a renowned Parisian school, she began her career in a communications agency in Avignon, where she served as artistic director for 14 years. She then joined the communications department of the city of Vaison-la-Romaine. She is also the founder of Favourite Design Éditions, created in 2013.
Award Record
With this recognition, Arome Agency is a winner of 4 A' Design Awards. The awards were granted between the 2017 - 2018 and the 2019 - 2020 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/71297
- A' Design Award Page: https://competition.adesignaward.com/71297
- Media Showcase: https://www.designnewsroom.com/!71297
- Laureate Profile: https://designers.org/d/176599
- Further Information from the Laureate: http://bit.ly/2wq1p9L
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Chips BCBG Food Packaging
- Function
- Food Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, White Smoke, Light Gray, Rosy Brown and Dark Gray
- Images
- 5
- Client
- BCBG - La Ducale
The Recognition
- Laureate
- Arome Agency
- Country
- France
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #71297
Credits
- Team
- Art Director & Graphist, Director of the agency and Graphist
- Image Credits
- All design and images created by Agence Arome. Photographer for the website : Pauline Daniel
Design Details
- Unique Properties
- The brand of BCBG craft chips offers top quality manufacturing with great creativity of recipes and flavors. The new range is based on a series of characters in the shape of chips which illustrates the recipe of each product with a fun and warm tone. Each character is an unique creation because each product has a unique taste..
- Inspiration
- Our agency was inspired by clean and impacting packaging, especially from the United Kingdom and Brazil. We also take a lot of inspiration from packaging from Favourite Design and a Design Award Books. We are looking also inspiration on Instagram.
- Research
- We first thought about a range of characters corresponding to each product in the range. Then we drew with Illustrator and adapted them according to the product. We
- Challenge
- Modernize the range without losing customers. Stand out from other packets of chips to attract new customers.
- Realization and Technology
- The graphics used for the range of chips is a clean and impacting graphic. The lightness given to packaging connotes the product as a natural product, healthy and authentic. Each product is represented by a friendly character.
- Operation and Interaction
- Chips are made in the south of France with natural products. No coloring agents and preserving products.
- Project Duration and Location
- The project started in 2009 and we create the last one this year, in 2019, the products are now distributed in all SNCF bar wagons, but also at Carrefour, Intermarché and Monoprix in France.
- Specifications
- The big packaging measures 200 mm width x 300 mm height and the small one measures 200 mm width x 200 mm height.
- Keywords
- chips, design, packaging, minimal, food
