Press Release
Shaheen Pouladvar and Shahram Pouladvar Is Honored with the Silver A' Design Award for Black Hole Multifunctional Guitar in Musical Instruments Design
Shaheen Pouladvar and Shahram Pouladvar of Pouladvar Design Group honored for musical instruments design by the international grand jury of the 2018 - 2019 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2019 /DesignNewswire/ A' Design Award & Competition has announced that Black Hole Multifunctional Guitar by Shaheen Pouladvar and Shahram Pouladvar of Pouladvar Design Group has been granted the Silver A' Design Award in the Musical Instruments Design category. The result belongs to the 2018 - 2019 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Black Hole Multifunctional Guitar
The black hole is a multi functional guitar based on hard rock and metal music styles. The body shape gives the guitar players feeling of comfort. It's equipped with a liquid crystal display on the fretboard to generate visual effects and learning programs. Braille signs behind the guitar's neck, can help people who are blind or have low vision to play guitar.
About Shaheen Pouladvar and Shahram Pouladvar
Shahram and Shaheen Pouladvar are partners in Pouladvar Design Group who represent a product design team. Creation is unique and creating beauty is the highest human achievement. Our team is proud to be part of this pleasure. We trying to improve our society by developing our design philosophy. We believe that humanity have right to enjoy superb design.
About Pouladvar Design Group
In 2009, with the integration of educational backgrounds and experiences, we created the Pouladvar Design Group, purposefully. We registered our legal company in 2017.
Award Record
This recognition makes Shaheen Pouladvar and Shahram Pouladvar of Pouladvar Design Group a winner of 1 A' Design Award.
About the A' Musical Instruments Design Award
The A' Musical Instrument Design Award is an international design competition recognizing good musical instruments by leading designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to musical instrument designers, industrial designers, music instrument producers and acoustic engineers from all countries. Entries typically include guitars, pianos, violins, drums, saxophones and flutes. Awarded musical instrument designs are published at https://designers.org/design-category/musical-instrument
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/79653
- A' Design Award Page: https://competition.adesignaward.com/79653
- Media Showcase: https://www.designnewsroom.com/!79653
- Laureate Profile: https://designers.org/d/243149
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Black Hole Multifunctional Guitar
- Function
- Multifunctional Guitar
- Category
- Musical Instruments Design
- Discipline
- Industrial Design
- Industry
- Arts and Entertainment
- Colors
- Lavender, Gainsboro, Silver, Dark Slate Gray and Dim Gray
- Images
- 5
The Recognition
- Laureate
- Shaheen Pouladvar and Shahram Pouladvar
- Country
- Iran
- Brand
- Pouladvar Design Group
- Recognition
- Silver A' Design Award
- Edition
- 2018 - 2019
- Design ID
- #79653
Credits
- Team
- Shaheen Pouladvar and Shahram Pouladvar
- Image Credits
- Creator shaheen pouladvar, shahram pouladvar, Black hole, 2019; Creator shaheen pouladvar, Black hole sketches, 2019; Creator shaheen pouladvar, shahram pouladvar, Black hole , 2019 Video Credits : shahram pouladvar, music by shahram pouladvar (song name : time), 2019 Music Performer : shahram pouladvar
Design Details
- Unique Properties
- Design of the body is based on the hard rock and metal music, which is also include science of ergonomics. The presence of a liquid crystal display on the fretboard, which adds to Black hole's functionality. Fret markers behind the guitar neck with braille signs, can help people who are blind or have low vision, to find frets. This function even makes professionals to play guitar easier. Existence of a controller on guitar’s body, allows the player to instantly change the monitor's images.
- Inspiration
- Our two-person design team, which has 10 years of product design experience and 19 years of electric guitar playing, composed and performed in rock and metal styles, has gained experience in finding the appropriate reasons for combining these experiences. In Black hole, we have inspired hard rock and heavy metal & thrash metal styles, especially those like motorhead, metallica and slayer, and guitars such as jackson kelly jackson randy rhodes and gibson explorer and james hetfield’s guitar signatures.
- Research
- The design of the guitar has hitherto been more limited to simple geometric volumes and fixed graphics on its body. While we thought that the appearance of the guitar would not be limited to the silent face no more. Considering the technology of the day, the smaller and lighter electrical parts that use in mobile phones as you see. We decided to integrate the technology of the day with a unique design of 80s music styles based on our experiences.
- Challenge
- Broader research to optimize early ideas is always a hard way. Of course, it is acceptable that there is always need greater hardness and effort to be optimized and matured.
- Realization and Technology
- We started with sketching on paper and implementation thoughts with digital sketching and got a basic look. By doing several reforms and trying to optimize the final design, we use catia software to make sure Black hole was producible. After rendering with keyshot software, we got to the final look. We created the video with final cut pro software and compose a song especially for this project.
- Operation and Interaction
- The idea of the display on the fretboard has several modes: Learning, Practicing, Performing, In learning mode, musician can learn guitar lessons that especially designed for the Black hole. They can save data in guitar's memory and learn it from the display. In practice mode, musician can practice guitar patterns. In performing mode, Imagine when the music riffs & solos playing on stage, the guitar displays images, associated with music sensation and shows the excitement inside it on display.
- Project Duration and Location
- This project started in November 2018 until March 2019, in Tehran Iran
- Specifications
- 1118mm height x 423mm width x 93mm depth
- Keywords
- Guitar, Electric Guitar, LCD Fretboard, Black hole, Guitars, Visualization Riffs Solos
