Press Release
Bronze A' Design Award in Packaging Design Goes to Sparkling Juice Beverage Packaging by Mao Ming and Yao Dabin
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Mao Ming and Yao Dabin for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Packaging Design category for Sparkling Juice Beverage Packaging by Mao Ming and Yao Dabin, designed for Beijing Platinum Tiande Trading Co., Ltd.. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Sparkling Juice Beverage Packaging
Sparkling Juice is a packaging design for a carbonated fruit drink. The design combines the label with the shape of the glass bottle. The beveled label follows the curvature of the bottle, and a small fruit label indicates the flavor of the juice. Hand-drawn illustrations show four animals, a flamingo, a leopard, a giraffe and a chameleon, reaching toward four fruits, lime, passion fruit, strawberry and lychee. The bottle holds 290 milliliters and is 20 centimeters tall. Hot silver printing and embossing are used on the label.
About Mao Ming and Yao Dabin
Ms. Mao Ming is a graphic designer. She founded Ningbo Yanwuyan Visual Design Co., Ltd in 2009 and has been working as a designer. She is also a member of the Salon of Chinese Female Designers, a director of Zhejiang Creative Association of China, a member of Zhejiang Graphic Designers Association, and a director of Ningbo Packaging Technology Association. Ms. Mao Ming has won dozens of honors in international design competitions such as the German National Design Award, the US MUSE Design Award Gold Award, the Italian A'Design Award Bronze Award, the South Korea K-Design Award Design Competition Bronze Award, the Ukraine COW International Competition Poster Silver.
Award Record
With this recognition, Mao Ming and Yao Dabin is a winner of 3 A' Design Awards. The awards were granted between the 2016 - 2017 and the 2019 - 2020 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/86414
- A' Design Award Page: https://competition.adesignaward.com/86414
- Media Showcase: https://www.designnewsroom.com/!86414
- Laureate Profile: https://designers.org/d/172271
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Sparkling Juice Beverage Packaging
- Function
- Beverage Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gold, Indian Red, Goldenrod, Light Coral and Wheat
- Images
- 5
- Client
- Beijing Platinum Tiande Trading Co., Ltd.
The Recognition
- Laureate
- Mao Ming and Yao Dabin
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #86414
Credits
- Team
- Mao Ming, Yao Dabin and Li Qian
- Image Credits
- Creator Mao ming
Design Details
- Unique Properties
- The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
- Inspiration
- The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
- Research
- The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
- Challenge
- This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
- Realization and Technology
- The design includes: glass bottle design, glass bottle design. Printing process: hot silver, bump
- Operation and Interaction
- Glass bottle design, label design, label graphic design, printing process design, market testing.
- Project Duration and Location
- The project began in October 2018 and ended in February 2019. Location: Zhejiang, China.
- Specifications
- 290ml/20cm/Glass bottle/Glass bottle label
- Keywords
- Juice, glass bottle, packaging, illustration
