Press Release
Diaoyutai Liquor Packaging Design by Jiabo Lu and Kun Luo Wins the Silver A' Design Award in Packaging Design
Jiabo Lu and Kun Luo acknowledged for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Diaoyutai Liquor Packaging Design by Jiabo Lu and Kun Luo, designed for Shenzhen Qianhai Phecda Creative Design Co., Ltd., has been granted the Silver A' Design Award in the Packaging Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Diaoyutai Liquor Packaging Design
Diaoyutai is a packaging design created for a high-end Chinese liquor. The dragon pattern, which represented the highest imperial image in ancient China, is used as the main decorative element. The bottle cap is richly detailed, and its square form recalls the jade seal that symbolized imperial power. The bottle itself remains very simple. The contrast between rich ornament and plain surfaces creates a solemn visual image with a distinct Chinese character. The outer box is made of recyclable paper, and the bottle is made of traditional Chinese ceramic.
About Jiabo Lu and Kun Luo
Shenzhen Qianhai Phecda Creative Design Co., Ltd. is a company specializing in creative design of packaging products. The founders are senior designers with more than eight years of experience in the industry. They are good at operating integrated design projects in large enterprises. Brands that have been served include: Guizhou Moutai, Wuliangye, Xijiu, Diaoyutai, Jiugui, Ganyuan Food, Charoen Pokphand Group and many other well-known brands. In the professional field, he has won dozens of awards, including the World Packaging Star Award, Pentawards award, iF design award, German Design Award, etc.
Award Record
This recognition makes Jiabo Lu and Kun Luo a winner of 2 A' Design Awards. All of the awards belong to the 2019 - 2020 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/87662
- A' Design Award Page: https://competition.adesignaward.com/87662
- Media Showcase: https://www.designnewsroom.com/!87662
- Laureate Profile: https://designers.org/d/251429
- Further Information from the Laureate: http://www.phecda.net/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Diaoyutai Liquor Packaging Design
- Function
- Liquor Packaging Design
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Rosy Brown, Dark Salmon, Burly Wood and Dark Gray
- Images
- 5
- Client
- Shenzhen Qianhai Phecda Creative Design Co., Ltd.
The Recognition
- Laureate
- Jiabo Lu and Kun Luo
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #87662
Credits
- Team
- Designer：JIABO LU and Creative Director：KUN LUO
- Image Credits
- Designer Jiabo Lu,Diaoyutai,2017
Design Details
- Unique Properties
- This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
- Inspiration
- Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
- Research
- What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
- Challenge
- The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
- Realization and Technology
- The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
- Operation and Interaction
- After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
- Project Duration and Location
- The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
- Specifications
- Width 145mm x Depth 115mm x Height 285mm
- Keywords
- liquor, package, wine, Spirits, beverage, Graphics
