Press Release
T Razr Transformative Tyre by Maxxis International Wins the Silver A' Design Award in Vehicle Parts, Auto Accessories and Care Products Design
Maxxis International of Maxxis honored for vehicle parts, auto accessories and care products design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ T Razr Transformative Tyre by Maxxis International of Maxxis, designed for Maxxis International Co., Ltd./ Cheng Shin Rubber Ind. Co., Ltd., has been granted the Silver A' Design Award in the Vehicle Parts, Auto Accessories and Care Products Design category, A' Design Award & Competition has announced. The result belongs to the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About T Razr Transformative Tyre
In the near future, the booming of electric transportation development is at the door. As a car part manufacturer, Maxxis keeps thinking how it can design a feasible smart system that can participate in this trend and even help accelerate it. T Razr is a smart tire developed for the need. Its built-in sensors actively detect different driving conditions and provide active signals to transform the tire. The magnified treads stretch and change the contact area in response to the signal, therefore improve the traction performance.
About Maxxis International
The company was established in January 1967. Founded in Taiwan, Maxxis got its start by making bicycle tires, and soon expanded its offerings to include tires for auto, light truck, ATV, motorcycle, trailer, and more. Today, Maxxis distributes its products in more than 180 countries and has operations in Asia, North America, South America, Europe, Africa, and Australia, employing about 23,000 people.There are 11 tire production bases in the world.Top 10 tire factories in the world. Maxxis International has been dedicated to making tires riders and drivers can trust for quality and performance. Those Maxxis distribution centers house some of the finest tires on the market.
About Maxxis
Cheng Shin Rubber Ind. Co., Ltd/Maxxis International, was founded in Taiwan in 1967. With distribution in approximately 180 countries, and about 23,000 employees globally, Maxxis is one of the most respected tire companies in the world.
Award Record
This recognition makes Maxxis International of Maxxis a winner of 1 A' Design Award.
About the A' Vehicle Parts, Auto Accessories and Care Products Design Award
The A' Vehicle Accessory Design Award is an international industrial design competition recognizing good vehicle accessories by designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to vehicle accessory designers, auto parts manufacturers, automotive engineers and car care product designers from all countries. Typical entries include car seat covers, GPS systems, roof racks, floor mats, steering wheel covers and car audio. The awarded vehicle accessory designs are published at https://designers.org/design-category/vehicle-accessory
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/87981
- A' Design Award Page: https://competition.adesignaward.com/87981
- Media Showcase: https://www.designnewsroom.com/!87981
- Laureate Profile: https://designers.org/d/251122
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- T Razr Transformative Tyre
- Function
- Transformative Tyre
- Category
- Vehicle Parts, Auto Accessories and Care Products Design
- Discipline
- Industrial Design
- Industry
- Automotive and Manufacturing
- Colors
- Dark Slate Gray, Saddle Brown, Peru, Dim Gray and Sienna
- Images
- 5
- Client
- Maxxis International Co., Ltd./ Cheng Shin Rubber Ind. Co., Ltd.
The Recognition
- Laureate
- Maxxis International
- Country
- Taiwan (China)
- Brand
- Maxxis
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #87981
Credits
- Team
- HUNG WEN CHI, CHANG CHIA YIN, TSAO HSIN PING, CHANG SHAO MING and HUANG MING JUN
Design Details
- Unique Properties
- T Razr is a tyre developed for actively detecting different driving conditions and providing active signals to transform the contact area of the tyre in order to improve traction performance. The sport mode is designed for providing extra control ability on the tyres for the drivers to cope with unexpected road conditions whereas the charging function providing electricity the tyres need for transforming.
- Inspiration
- In previous studies, we found a group of users who live in the urban areas, who commute and run errands by cars every day, and they all have families to take care of. Therefore, safety issue is a huge concern for them.
- Research
- The sensors built inside the tire is a developing project in Maxxis. With the G-sensor, we are able to keep tracks of the driving status of the driver. In one example, while the vehicle is starting, the G-sensor senses a forward force and then transforms the profile to enhance traction force. In another example, while the car is making a right turn, the G-sensor senses a centrifugal force toward left and then transforms only single side of the profile to cope with the cornering situation.
- Challenge
- When it comes to designing a tire which aims at going into production line, any modifications on structures have to be practical. Safety issue becomes very critical in this case. The challenge is to maintain the overall performance as well as the strength while trying to reduce weight on rim structure. We are looking for a solution while the embedded structure in tread can be the additional support to the tire and the hollowed rim structure can lighten the weight. The goal is to design a solution with a reasonable price to be the daily help of our target users.
- Realization and Technology
- T Razr is a tyre with built in sensors and double tread structure. In both treads there embedded structures which can be magnified once they are electrified. During sport mode, sensors detect different driving conditions and automatically send out signal to magnetize the structure embedded in inner treads to create repulsion in order to increase bigger contact area on the outside tread and therefore improve handing ability. During comfort mode as well as charging mode, the inner treads continuously make contact with each other and therefore generate electricity.
- Operation and Interaction
- The changing of tire contact area: While being electromagnetic, the aspect ratio will be changed, causing the changing of the profile. The changed profile allows the patterns on the sidewall to become part of the pattern on the tread. Therefore, it changes the traction performance. The fans: The fans on the rim slide open when inner tread is transforming in order to increase air resistance when the car is doing acceleration, deceleration, braking and cornering.The opened fan can also cool down the brake disk by letting air go through the rim. When the fan is sealed, it is for better reducing air resistance coefficient.
- Project Duration and Location
- The project started in 2018 in Taiwan.
- Specifications
- 656mm x 240mm x 656mm
- Keywords
- Concept, tire, tyre, future design, concept tire
