Yasemin Ulukan Is Honored with the Bronze A' Design Award for Joy Hand Blender in Home Appliances Design

Yasemin Ulukan honored for home appliances design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Home Appliances Design category for Joy Hand Blender by Yasemin Ulukan, designed for Senur Elektrik Motorları San Tic AS, Brand Name: Arnica. The result belongs to the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

More About Joy Hand Blender

With its ergonomic button design and comfortable grip, Joy meets all the expectations of a high quality hand blender. The 1200-watt motor of the model with dual-stage speed adjustment performs the mixing function in the shortest time in an effective way. Thanks to its stainless steel blender apparatus, it can easily crush and grind fruit and vegetables without splashing around. Thanks to the double beater and double blade chopper container, both the product performance and the pleasure of spending time in the kitchen are doubled.

About Yasemin Ulukan

SENUR, one of the first firms which established R&D department in its own field in Turkey, gives great significance to R&D and makes large investments in this field. As a result of these studies it produced first citrus juicer, first juice extractor, first food processor, first carpet cleaning machine, first mincing meat machine and first meat mincer of Turkey. With its experienced,dynamic and highly motived design team which most of the members has a minimum 10 years of background in the company, Senur always has been the architect of firsts holding a serious number of patents in hand.

Award Record

Yasemin Ulukan is a winner of 7 A' Design Awards, including this recognition. The awards span the editions from 2011 - 2012 to 2019 - 2020 of the A' Design Award & Competition.

About the A' Home Appliances Design Award

The A' Home Appliance Design Award is an international competition recognizing good home appliance designs by best appliance designers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to home appliance designers, industrial designers, product engineers and appliance brands from all countries. Entries typically include refrigerators, dishwashers, microwaves, washing machines, dryers and ovens. Awarded home appliance designs are published at https://designers.org/design-category/home-appliance

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/88183
A' Design Award Page: https://competition.adesignaward.com/88183
Media Showcase: https://www.designnewsroom.com/!88183
Laureate Profile: https://designers.org/d/106600
Further Information from the Laureate: https://www.arnica.com.tr

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Joy Hand Blender
Function: Hand Blender
Category: Home Appliances Design
Discipline: Industrial Design
Industry: Electronics & Appliances and Furniture & Home
Colors: Gainsboro, Light Gray, Gray, Dim Gray and Silver
Images: 5
Client: Senur Elektrik Motorları San Tic AS, Brand Name: Arnica

The Recognition

Laureate: Yasemin Ulukan
Country: Turkiye
Recognition: Bronze A' Design Award
Edition: 2019 - 2020
Design ID: #88183

Credits

Team: Senur Design Center

Design Details

Unique Properties: Joy blender allows you to easily perform your whisking, chopping and shredding tasks ,thanks to its ergonomic design and technical features. With its stainless steel blades , double beater unit and extra durable bowl, many recipes can be prepared in seconds. The Joy Hand Blender Set stands out with its practical details and elegant look. Easy-to-grip handle and Easytouch buttons make your work easier in the kitchen with dishwasher-safe accessories.
Inspiration: Joy brings a new approach to ergonomic features of the hand blenders.More than fifty prototypes were made and tested to ensure the most convenient way of gripping the motor unit. The Easytouch button gives the user to adjust the speed with one finger touch.
Research: In the development phase of Joy , hundreds of prototypes for chopping system has been made and tested in the laboratories. As a result of those researches, the high efficient antisplash feature, which allows the materials blend homogeniously in a better way without splashing , has been developed . After the researches in R&D department, all parts of the blender are designed so that they can be assembled -reassembled very quickly and with a minimum error rate.
Challenge: We have to ensure that on off and speed adjustment button is placed on the most ergonomic spot that should be very easily operated but on the other hand it should not be operated by accident. It was a big challenge to meet the ergonomic needs with the safety standards.
Realization and Technology: Safe Food Contact Materials are used in all stages of the production.
Operation and Interaction: The main body of the hand blender consists of two main parts. We used a specially designed 2k injection method for this product to be able to combine two different materials in one part. The soft touch material used on the upper side of the main body ensures a comfortable grip and gives a safe feeling.Also , thanks to the double tap button mechanism design, the user can choose between two different speed by pushing only one button.
Project Duration and Location: The project started in 2018 April in Istanbul and will be launched in market in June 2019
Specifications: Gift box dimensions 20cm x14cmx 43cm
Keywords: hand, blender , ergonomy , chopper , mixer