Press Release
San Liang Jiang Beverage by Wen Liu and Xianwen Wu Wins the Platinum A' Design Award in Packaging Design
Wen Liu and Xianwen Wu acknowledged for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ San Liang Jiang Beverage by Wen Liu and Xianwen Wu, designed for Henan Jiumayi Dianzi Shangwu Co., Ltd, has been granted the Platinum A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Platinum A' Design Award Means
The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
More About San Liang Jiang Beverage
San Liang Jiang is packaging for a liquor inspired by the culture of Sanxingdui, an ancient site in Chinese history. The ceramic bottle takes its form from a bronze human face, and the upper part of the bottle can be used as a cup. Spray paint and gold stamping are applied to the surface, and black is the main colour. The bottle is wrapped in a clay-like material and placed inside a convex tin box measuring 250 by 175 by 100 millimetres. Small shovels, brushes and hammers are included, so the bottle is uncovered like an excavated relic.
Award Record
With this recognition, Wen Liu and Xianwen Wu is a winner of 7 A' Design Awards. All of the awards belong to the 2019 - 2020 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/88715
- A' Design Award Page: https://competition.adesignaward.com/88715
- Media Showcase: https://www.designnewsroom.com/!88715
- Laureate Profile: https://designers.org/d/249896
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- San Liang Jiang Beverage
- Function
- Beverage
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Slate Gray, Lavender, Bisque, Dark Gray and Dim Gray
- Images
- 5
- Client
- Henan Jiumayi Dianzi Shangwu Co., Ltd
The Recognition
- Laureate
- Wen Liu and Xianwen Wu
- Country
- China
- Recognition
- Platinum A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #88715
Credits
- Team
- Wen Liu, Xianwen Wu and Weijie Kang
- Image Credits
- Image #1 Creator Wen Liu, San Liang Jiang, 2019 Image #1 Creator Xianwen Wu, San Liang Jiang, 2019 Image #1 Creator Weijie Kang, San Liang Jiang, 2019
Design Details
- Unique Properties
- The culture of San Xing Dui has a thousand years of history. San Xing Dui is the oldest civilization in Chinese history. The cultural sites of San Xing Dui were inadvertently discovered through continuous exploring and excavating. With its rich cultural connotation and mystery, the distillery decided to design a type of liquor which is called "San Liang Jiang".
- Inspiration
- The shape of the design is based on the “Bronze Human Face” which is an antique of San Xing Dui. The Bronze Human Face combines perfectly with the bottle body. The design uses a modern aesthetics effect. Ceramic is the raw material for the design. The main visual colour is black. The design highlight a noble and mysterious effect. The design conveys Chinese history and culture. The size of the bottle is moderate and easy to play.
- Research
- The project is based on the history of San Xing Dui and culture of China. After researching on the culture of San Xing Dui, we start to design.
- Challenge
- In the early stage of the project that the type of box and bottle display, cost control, and the relationship between product and customer are not going very successful. So it needs further improvement of research for the project in the later stage.
- Realization and Technology
- The material of the box uses the convex tin box. The material of the bottle is ceramic. The technology of the bottle uses spray paint and gold stamp. The material of the bottle cover is ceramic.
- Operation and Interaction
- The shape of the box applies the iron material. The built-in archaeological excavation tools, small shovel boxes, brushes, hammers and other tools are in the box. The bottle is wrapped with a clay-like material. The customer can use the built-in tools to do excavating when they open the lid. The customer experiences the process of excavating cultural relics would enhance the interaction between product and customer. The shape of the bottle is made of ceramic. The upper part of the bottle can be used as a cup. The whole can be used as a cultural relic decoration, which makes the work have great practicability, functionality and appreciation. The sample is a very satisfactory result.
- Project Duration and Location
- The project started in January 2019 and finished in March 2019 in Shenzhen.
- Specifications
- The packaging box dimension is 250mm in length, 175mm in width and 100mm in height.
- Keywords
- Technology, style, Bottle Design, San Liang Jiang, San Xing Dui, Relics
