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Press Release

DesignNewswire · COMO, Italy ·

JOHI Furniture & Design Is Honored with the A' Design Award for Pohihi Entry Console in Furniture Design

JOHI Furniture & Design honored for furniture design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Pohihi Entry Console by JOHI Furniture & Design has been granted the A' Design Award in the Furniture Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The A' Design Award Explained

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Pohihi Entry Console

Pohihi is an entry console designed for storage in modern homes. The body is made of stained beech, and the four drawer fronts are made of monkeypod. The drawers are built from solid beech and slide on wooden tracks. Handwoven laced Danish cord forms the cabinet door and a low shelf. The woven door works as both a decorative surface and a handle, as no separate handle is fitted. Magnetic fittings hold the door closed, and the interior includes a shelf. The weaving reflects Arab and Hawaiian cultural traditions.

Award Record

With this recognition, JOHI Furniture & Design is a winner of 1 A' Design Award.

About the A' Furniture Design Award

The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. It is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Typical entries include chairs, tables, sofas, beds, cabinets and shelves. The awarded furniture designs are published at https://designers.org/design-category/furniture

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Pohihi Entry Console
Function
Entry Console
Category
Furniture Design
Discipline
Industrial Design
Industry
Furniture & Home
Colors
Chocolate, Peru, Sienna, Rosy Brown and Tan
Images
5

The Recognition

Laureate
JOHI Furniture & Design
Country
United States of America
Recognition
A' Design Award
Edition
2019 - 2020
Design ID
#89072

Credits

Team
Holly Badr-El-Din
Image Credits
#5: Photographer Raja Badr-El-Din, Pohihi Entry Console, 2019

Design Details

Unique Properties
Monkeypod drawer fronts & handwoven laced danish cord stand out as highlights of this piece, framed with a stained beech body. The drawers are completed with solid beech, sliding naturally on wooden tracks. The danish cord cabinet door gives this piece a unique, clean, organic touch. Open the cabinet door to find a spacious interior with shelf. With an easy push the magnetic fittings will secure it closed. Mirroring the woven door, a low shelf allows a gorgeous touch, functional and decorative.
Inspiration
Designed to tuck away bits and bobs while jointly displaying household favorites. We strove to highlight weaving, as it is an important technique used in my family's cultures, Arab and Hawaiian. As modern homes tend to get cluttered quickly, it was important to create a clean aesthetic that could l provide ample storage. Together, the wood and laced danish cord are intended to bring a warm modern feel to the home.
Research
We challenged ourselves to design around commonalities in Arab and Hawaiian cultural practices. We looked to our personal experiences from youth to adulthood as well as cultural readings and contemporary practice in both areas. Rather than focusing on visual pattern, we were drawn to the process of weaving. In the Arab world, Sadu (السدو) is the tradition of geometric embroidery for furnishings, rugs and saddles. This practice is historically carried out by the women of Bedouin communities, and it offers a chance to gather and share news and stories. As the world changes, this tradition is being left behind and is now considered a UNESCO Cultural Heritage Tradition in need of safeguarding.
Challenge
One of the most challenging aspects of designing a piece with multicultural intent is leaving flexibility for future clients or customers to impart their own style and interpretation on it. There's also much more to share from a cultural and locale perspective than what is stereotypical. There is more to island style than white washing wood; more to Hawaiian design than kapa motifs. There is more to Arab art than calligraphy and geometric pattern. Our goal was to design a contemporary piece that represented a common ground of our cultures and felt true to ourselves.
Realization and Technology
Materials-wise, we needed to design around Hawaii's fluctuating climate, throughout the year moving from from humid to dry, hot to cold. For this reason, we chose to make the frame in dimensionally stable hardwood plywood and use traditional wood joinery that accounts for wood movement. You'll find more about our approach to weaving and reason for weaving with laced danish cord in the Research section.
Operation and Interaction
The handwoven Danish cord of the cabinet door acts both as artistic visual interest and a type of handle, as no distinct handle is in the design. The drawer handles are similarly low profile to let the clean lines of the overall design shine.
Project Duration and Location
Location: Haliimaile, Maui, Hawaii, USA Year: 2019
Specifications
W 394mm x L 1156mm x H 1067mm
Keywords
furniture, home, joinery, weaving, residential, interior, storage, modern, living

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