Press Release
Zhangyong Hou Is Honored with the A' Design Award for Laote Breweries Craft Beer in Packaging Design
Zhangyong Hou acknowledged for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ Laote Breweries Craft Beer by Zhangyong Hou, designed for Zhongshihuanmei Design, has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Laote Breweries Craft Beer
Laote Breweries is a packaging design for craft beer sold in 500 ml aluminium cans. The design centres on a detailed badge that refers to the history and tradition of a brewing family. The badge is intended to suggest careful hand brewing and to invite curiosity about the taste. Craft beer is made in small batches rather than through large industrial production. In China, industrial beer is widely available, so small batch brewing is seen as valuable. Spot colour printing is used on the cans to keep the badge clear and precise.
About Zhangyong Hou
He is a studio that attaches great importance to creativity and quality, with packaging design as its main business direction. He regards himself as a design craftsman and meticulously creates every client's entrustment. I hope every idea can create business value for customers and get the recognition and approval of the public.His studio gives every work a symbol, which is their core competitiveness, because they know that only giving a symbol to a commodity can be remembered by consumers, so they are also called symbol experts. They create a well-known symbol for many enterprises and are highly trusted by them.
Award Record
With this recognition, Zhangyong Hou is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/89522
- A' Design Award Page: https://competition.adesignaward.com/89522
- Media Showcase: https://www.designnewsroom.com/!89522
- Laureate Profile: https://designers.org/d/254420
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Laote Breweries Craft Beer
- Function
- Craft Beer
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Green, Sea Green, Beige, Silver and Dark Slate Gray
- Images
- 5
- Client
- Zhongshihuanmei Design
The Recognition
- Laureate
- Zhangyong Hou
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #89522
Credits
- Team
- zhangyong,hou
Design Details
- Unique Properties
- This is a refined beer, through the design of a mysterious badge, the brewing of refined beer is reflected. And give consumers a sense of mystery, hoping to taste it.
- Inspiration
- Fine brewing beer is a small amount of hand-made beer, it can not be produced in large quantities of industry, which is exactly what a brewing family insists on, the glory and history of a family. Let this badge tell you the best.
- Research
- With the continuous improvement of people's living standards in China, industrial beer has been unable to meet the needs of the public, they are eager to drink better beer, unique packaging is a starting point to attract them to try, family brewing history and brewing technology will attract them.
- Realization and Technology
- Spot color printing on aluminium cans
- Operation and Interaction
- With the popularity of industrialized beer in China, brewing beer appears to be precious. The inheritance of the family is trusted by consumers. Through the badge, consumers can perceive that hand-made beer is a high-end enjoyment.
- Project Duration and Location
- The project was launched in Dalian in May 2017 and completed in July 2017.
- Keywords
- zhangyong hou , Alcohol, Beer, Package Design, Graphic Design, Illustration
