Tsuyoshi Omori Is Honored with the Bronze A' Design Award for Press Art Book in Graphics, Illustration and Visual Communication Design

Tsuyoshi Omori acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Press Art Book by Tsuyoshi Omori, designed for Mika Yamakoshi, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

About the Bronze A' Design Award

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

More About Press Art Book

An art book was designed to explore a question raised by a jewelry artist; our mental association process is now more dependent on online searching rather than our personal experiences or sensibilities. The book features 8 collages and keywords derived from an image search algorithm. The words are each printed separately on tracing paper so that the viewer can see either just the collage, or the combination of it with its keywords.

About Tsuyoshi Omori

Born in 1976, he is a founder of triplet design, inc. As an art director and design consultant based in Tokyo, he has been involved in a number of business projects, through which he designed posters, books, logos, graphics, packages, websites and apps. He won several international design awards in Asia and USA. He believes that designing is finding a solution to a challenge and there is no correct answer. Intrigued by such designing aspect, he is committed to looking at the nature of questions given by society or clienteles and presenting answers as concrete and effective as possible, which he hopes to brighten up people’s face.

Award Record

With this recognition, Tsuyoshi Omori is a winner of 2 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2019 - 2020 editions of the A' Design Award & Competition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/89569
A' Design Award Page: https://competition.adesignaward.com/89569
Media Showcase: https://www.designnewsroom.com/!89569
Laureate Profile: https://designers.org/d/240356
Further Information from the Laureate: http://tsuyoshiomori.com

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Press Art Book
Function: Art Book
Category: Graphics, Illustration and Visual Communication Design
Discipline: Communication Design
Industry: Branding & Advertising and Arts
Colors: Alice Blue, Lavender, Light Blue, Firebrick and Cornflower Blue
Images: 5
Client: Mika Yamakoshi

The Recognition

Laureate: Tsuyoshi Omori
Country: Japan
Recognition: Bronze A' Design Award
Edition: 2019 - 2020
Design ID: #89569

Credits

Team: Takashi Hiramatsu, Marika Seo and Mika Yamakoshi
Image Credits: Image＃1:Photographer Takashi Hiramatsu, 2019. Image＃2:Photographer Takashi Hiramatsu, 2019. Image＃3:Photographer Takashi Hiramatsu, 2019. Image＃4:Photographer Takashi Hiramatsu, 2019. Image＃5:Photographer Takashi Hiramatsu, 2019.

Design Details

Unique Properties: This art book features 8 collages and the keywords derived from the algorithm. The keywords are each printed separately on tracing paper so that the viewer can see either just the collage, or the combination of it with its keywords. Square paper allows the viewer to see the collage and words equally from 8 different angles. As typography, the title PRESS is creatively arranged in the seams, etc. to conjure the image of the roller printing machine that was used for making the collage.
Inspiration: This art book was designed to feature the view of a jewelry artist who was confronted with a question that our mental association process is now more dependent on online searching rather than our personal experiences or sensibilities. She uploaded images of her own collage onto an image search engine to create a list of keywords through an algorithm. Will we blindly trust the search results? Or can we accept the differences, and find clues to develop a new way of seeing?
Research: To explore a question that our mental association process is now more dependent on online searching rather than our personal experiences or sensibilities. This art book presents the viewer an opportunity to see both abstract collages and the keywords derived from the algorithm, which makes them realize their act of seeing and associating is changing due to the rise of artificial intelligence.
Challenge: We printed the keywords derived from the algorithm separately on tracing paper so that the viewer can see either just the collage, or the combination of it with its keywords. We used square paper as it allows the viewer to see the collage and words equally from 8 different angles. Out of 40 collages, we carefully selected 8 collages in terms of its wide range of keywords and uniqueness in shape.
Realization and Technology: Stretchy paper and acrylic paints were used in making collages with an aim to minimize personal taste or intention of the jewelry artist as much as possible. Also, keywords linked to each collage were obtained using the Google image search algorithm.
Operation and Interaction: This art book is already available online. Just after its publication, we joined the Tokyo Art Book Fair 2019 in July. More exhibitions are coming soon.
Project Duration and Location: The project started in February 2019 in Tokyo. As a deliverable, this art book was published on June 27, 2019.
Specifications: Width 210mm x Height 210mm x Depth 10mm 40pages 100g In this book, plain papers and tracing papers are alternately used.
Keywords: art book, jewelry art, PRESS, artificial intelligence, book design, graphic design