Press Release
Silver A' Design Award in Packaging Design Goes to Flower to Flora Tea by Wen Liu and Fang Li
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Wen Liu and Fang Li for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Flower to Flora Tea by Wen Liu and Fang Li, designed for Shenzhen Oracle Creative Design Co., Ltd, has been granted the Silver A' Design Award in the Packaging Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Flower to Flora Tea
Flower to Flora is a packaging design for a flower tea from Xishuangbanna, Yunnan Province, China. The illustration combines a peacock, a leafy tea tree, local flowers and a girl who lives in the rainforest. The scene shows a harmonious relation between people and nature. The illustration colours are taken from the ethnic costumes of Xishuangbanna. The outer box is made of black special paper with a tree texture and is finished with printing and bronzing. The box measures 340 mm in length, 120 mm in width and 240 mm in height.
Award Record
Wen Liu and Fang Li is a winner of 8 A' Design Awards, including this recognition. All of the awards belong to the 2019 - 2020 edition of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/89703
- A' Design Award Page: https://competition.adesignaward.com/89703
- Media Showcase: https://www.designnewsroom.com/!89703
- Laureate Profile: https://designers.org/d/249896
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Flower to Flora Tea
- Function
- Tea
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Midnight Blue, Dark Slate Gray, Dark Slate Blue and Black
- Images
- 5
- Client
- Shenzhen Oracle Creative Design Co., Ltd
The Recognition
- Laureate
- Wen Liu and Fang Li
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #89703
Credits
- Team
- Designer：Wen Liu, Designer：Fang Li and Designer：Weijie Kang
- Image Credits
- Creater Wen Liu, Flower to Flora, 2018 Creater Fang Li, Flower to Flora, 2018 Creater Weijie Kang, Flower to Flora, 2018
Design Details
- Unique Properties
- Flower to Flora is a flower tea from Xishuangbanna, Yunnan Province. The design combines the unique elements of the peacock, leafy tea tree, flower from Xishuangbanna, and the image of a girl lives in the local rainforest. The design creates a harmonious picture between human and nature. The illustration colour on the design is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration transfers the unique customs of Xishuangbanna.
- Inspiration
- The peacock is a unique animal in Xishuangbanna, Yunnan, China. The residents in Yunnan regard the peacock as a mascot. I use the peacock as the main element in my design. The peacock in the design combines with the leafy tea trees, local flowers, and the image of a girl who lives in the local rainforest. The design presents a harmonious picture of human and nature.
- Research
- Tasting tea has become a life attitude in this fast-paced era. The market seems to show up endless varieties of tea. After researching and analyzing the current market, I found that most of the flower tea products on the market are applying the flower as a design element on the packaging. The application of the culture element of Xishuangbanna on my packaging design of the tea product is for producing a greatly difference from existing packaging design of tea product on the market. The application of creative ideas on my design such as using peacock and the national costume is to represent local characteristics of Xishuangbanna.
- Challenge
- Xishuangbanna of Yunnan in China is an ethnic minority habitation area. The local culture of Xishuangbanna is very abundant. Especially the colour of the local people's clothing is various and gorgeous. Therefore I applied the colour element of the local people's clothing on my illustration. The illustration has also applied the aesthetics of modern young consumer group. It provides not only a local feature element but also a modern aesthetics effect.
- Realization and Technology
- The design takes into considering the properties of the flower tea. Also, Xishuangbanna is a tropical rain forest area with ancient trees. Therefore the material of the outside box is made of black special paper with tree texture. The outside box uses the technique of printing and bronzing for avoiding mass-producing to go wrong.
- Operation and Interaction
- The homogenization of the flower tea on the current market is more serious. The design takes into consideration of making a difference with the existing products on the market. It creates a connotative and storytelling effect on our product. This design uses the Xishuangbanna’s elements which are peacock, tea tree, flower and girl. The idea of applying illustration on the design is to produce an easy-to-understand and impressive result. It provides a more direct and in-depth understanding of products for the consumer. I believe my design of the product will stand out among the current products on the market.
- Project Duration and Location
- The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
- Specifications
- The outside packaging box dimension is 340mm in length, 120mm in width and 240mm in height.
- Keywords
- Flower，Xishuangbanna，Peacock，Flower Tea, Girl
