Press Release
Yu Zhuang Receives the Silver A' Design Award for Wood and Tree Poster in Graphics, Illustration and Visual Communication Design
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Yu Zhuang for graphics, illustration and visual communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Wood and Tree Poster by Yu Zhuang, designed for Jia Saitama, has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Wood and Tree Poster
Wood and Tree is a poster created for an architecture seminar held in Tokyo, Japan. The seminar theme is the new use of wood, a classic material, in modern architecture. The poster uses a modern graphic language to simulate a classic drawing of tree rings. Lines of varied number, thickness, curvature and color were tested to form the pattern. The result is mathematical in structure, yet natural beauty remains. The poster measures 210 by 297 millimeters. It was displayed at an entrance, where visitors could take small flyers.
Award Record
This recognition makes Yu Zhuang a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/90059
- A' Design Award Page: https://competition.adesignaward.com/90059
- Media Showcase: https://www.designnewsroom.com/!90059
- Laureate Profile: https://designers.org/d/254783
- Further Information from the Laureate: http://designshoyu.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Wood and Tree Poster
- Function
- Poster
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Dim Gray, Gray, Rosy Brown, Dark Slate Gray and Gainsboro
- Images
- 5
- Client
- Jia Saitama
The Recognition
- Laureate
- Yu Zhuang
- Country
- Japan
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #90059
Credits
- Team
- Zhuang Yu
- Image Credits
- illustrator Zhuang Yu, 2018.
Design Details
- Unique Properties
- It's a poster for an architecture seminar which is called "Wood & Tree" in Tokyo, Japan. The theme is about new possibility of application of wood which is a kind of classic material on modern architecture. So modern graphic language is used to simulate classic drawing to express annual ring. The main vision is mathematical but still can feel natural beauty.
- Inspiration
- The inspiration is from annual ring. Wood is a kind of material without life. But different from other material, people can still feel vitality by the smell and texture and so on. The annual ring is the evidence which can prove it was lived as a tree. And the beautiful curve is intoxicating.
- Research
- The number, thickness, curvature, color, etc. of the lines have been extensively tested to express annual ring.
- Challenge
- The hardest part is using mathematical graphic to simulate nature shape such as annual ring and expressing both aesthetics at the same time.
- Realization and Technology
- Hundreds of annual ring's photo was collected as a reference. Adobe Illustrator is the main software to complete the poster.
- Operation and Interaction
- It was displayed at the entrance, visiter could take the small flyers by themselves to understand the theme of the exhibition.
- Project Duration and Location
- The project started in Aug 2018 and finished in September 2019 in Tokyo, and was exhibited in gallery of Myojyuji Saruein September 2018.
- Specifications
- Width 210mm x Height 297mm
- Keywords
- Modern, mathematical, nature, minimal, geometric
