Press Release
Silver A' Design Award in Interior Space and Exhibition Design Goes to A Valley In The City Marketing Experience Center by Song Han
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Song Han for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that A Valley In The City Marketing Experience Center by Song Han, designed for Shenzhen Horizon Space Design Co., Ltd, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About A Valley In The City Marketing Experience Center
A Valley In The City is a marketing experience center whose interior takes inspiration from the hills, ravines and streams of Guangdong province. Bionic forms create a modern and minimalist setting, with a ravine hidden within the urban landscape. The ravine and the enclosed houses are wrapped in white punched aluminum plates, which give the space a profile of varying layers. Window apertures are scattered across the walls to frame views along the route. A bamboo installation artwork made by traditional craft inheritors extends about 300 meters through the space.
About Song Han
Song Han, the co-founder and Design Director of Shenzhen Horizon Space Design Co.,Ltd. He has engaged in enviormental design for more than 20 years.And he committed himself to exploring the sustainable value of modernity in traditional aesthetic intelligence.He hopes to take the material space as the carrier to realize the brand-new life experience, changes the former life habit and the cognition, seeks to comprehend the life true joy and the wisdom.
Award Record
Song Han is a winner of 4 A' Design Awards, including this recognition. The awards span the editions from 2018 - 2019 to 2019 - 2020 of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/90964
- A' Design Award Page: https://competition.adesignaward.com/90964
- Media Showcase: https://www.designnewsroom.com/!90964
- Laureate Profile: https://designers.org/d/226380
- Further Information from the Laureate: http://www.h565.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- A Valley In The City Marketing Experience Center
- Function
- Marketing Experience Center
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Gainsboro, Silver, Lavender, Dim Gray and Rosy Brown
- Images
- 5
- Client
- Shenzhen Horizon Space Design Co., Ltd
The Recognition
- Laureate
- Song Han
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #90964
Credits
- Team
- Shenzhen Horizon Space Design Co., Ltd.
- Image Credits
- Main Image: Photographer XuFeng Jin, The reception area,Designer Song Han,2019. Optional; Photographer XuFeng Jin, The reception area,Designer Song Han,2019. Optional; Photographer XuFeng Jin, Discuss the area,Designer Song Han,2019. Optional; Photographer XuFeng Jin, Art installation area,Designer Song Han,2019.
Design Details
- Unique Properties
- The space not only creates a futuristic experience, but even recaptures the well established tradition. The enclosed houses, village, alley, ravine and stream could bring back the sweet young days hidden in the depths of your mind.
- Inspiration
- The space design gets its inspiration from Guangdong province hills, ravines and streams. Leveraging the bionics, this design creates a modern minimalist ambience, with a ravine hidden in the urbanscape.
- Research
- The space design gets its inspiration from Guangdong provinces hills, ravines and streams. Leveraging the bionics, this design creates a modern minimalist ambience, with a ravine hidden in the urbanscape.The space not only creates a futuristic experience, but even recaptures the well-established tradition. The enclosed houses, village, alley, ravine and stream could bring back the sweet young days hidden in the depths of your mind.
- Challenge
- This is actually an installation artwork named Murmuring Zephyr. Making this masterpiece entails the ICH inheritors month long effort in folk bamboo handicraft.
- Realization and Technology
- This is actually an installation artwork named Murmuring Zephyr. Making this masterpiece entails the ICH inheritors month long effort in folk bamboo handicraft. The ravine and houses are all wrapped in white punched aluminum plates, which gives the space a profile of varying layers. At the same time, it conveys a futuristic, ethereal landscape.
- Operation and Interaction
- The ravine and houses are all wrapped in white punched aluminum plates, which gives the space a profile of varying layers. At the same time, it conveys a futuristic, ethereal landscape. On the walls are scattered window apertures. These openings cannot only provoke your memories, but also create fine sights along the way. You can relish a garden, a space of rich layers.
- Project Duration and Location
- The project started in April 2018 in Huizhou and finished in April 2019 in Rimini, and was exhibited in Huizhou in April 2019.
- Specifications
- Installation artwork named Murmuring Zephyr,The length is about 300 meters.
- Keywords
- Urban Ravines,Murmuring Zephyr，Estate Marketing Experience Center,Shenzhen Horizon Space Design Co., Ltd，Song Han ,
