Press Release
Maja Maksimovic Receives the Silver A' Design Award for Aava Supplements in Packaging Design
Maja Maksimovic recognized for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Aava Supplements by Maja Maksimovic, designed for Aavalabs. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Aava Supplements
Label and box packaging for a health food brand that has strong roots in the Nordics. The design should have a natural touch, especially considering the ingredients are natural. The target demographic groups are males and females in their 30s, 40s, 50s, and 60s. The box is printed on paper with a matt celloglaze finish. Whilst transparent plastic is chosen for the container because it is the most valuable plastic after recycling.
About Maja Maksimovic
Maja is a freelance graphic and illustrator, mostly focused on branding, typography, poster design. Coming from a family of painters and sculptors she has always been surrounded by creativity which fueled her artistic aspirations. She discovered how to express herself through design and prides herself on differentiating from the market overwhelmed by an onslaught of cheap, copy/paste solutions.
Award Record
This recognition makes Maja Maksimovic a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/91182
- A' Design Award Page: https://competition.adesignaward.com/91182
- Media Showcase: https://www.designnewsroom.com/!91182
- Laureate Profile: https://designers.org/d/242201
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Aava Supplements
- Function
- Supplements
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Brown, Indian Red, White Smoke, Pale Violet Red and Gainsboro
- Images
- 5
- Client
- Aavalabs
The Recognition
- Laureate
- Maja Maksimovic
- Country
- Australia
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #91182
Credits
- Team
- Maja Maksimovic, Otso Kääriäinen
- Image Credits
- Aavalabs
Design Details
- Unique Properties
- Packaging design for AAVALABS, the Nordics company, with a Finnish twist. Honesty and Transparency are in the core of the company, so that is also portrayed in products design, that breathes Nordic purity and freshness.
- Inspiration
- A rough translation of Aava is “open”. The word has been in the Finnish vocabulary for centuries and holds a special meaning that can only be described by seeing an Aava Landscape. That is why the packaging design allows everyone to experience the power of nature for themselves.
- Research
- Botanical research, and research on raw stones and minerals were carried out for each individual packaging. Illustrations on the background were strongly influenced by illustrations from botanical books and encyclopedias.
- Challenge
- In terms of design, the challenge was merging different varieties of plants into one
- Realization and Technology
- The graphics were illustrated digitally on Adobe Illustrator. Every product has it's own Pantone color and it's printed on offset printing machine.
- Project Duration and Location
- The project was completed with a quick turnaround time of 1 month, in Febroary 2019.
- Specifications
- Box dimensions 65 x 65 x 112 mm Label dimensions 180 x 70 mm
- Keywords
- Packaging, Supplement, Health, Nature, Vitamins
