Press Release
Yi Tonghua Is Honored with the Silver A' Design Award for Dowell Insight Sales Center in Interior Space and Exhibition Design
Yi Tonghua acknowledged for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Dowell Insight Sales Center by Yi Tonghua, designed for Zest Art, has been granted the Silver A' Design Award in the Interior Space and Exhibition Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Dowell Insight Sales Center
Dowell Insight is a sales center that combines classical British style with modern design under the theme of Afternoon Tea in Kensington. The red brick facade draws on British red brick buildings, and soft furnishings in the same color decorate the interior. The symmetrical lobby uses arranged lighting matrixes to outline the image of the Union Flag. An arched partition separates the negotiation area, where red chairs, a black couch and a golden tea table form a relaxing space for conversation. The project covers 1300 square meters.
About Yi Tonghua
In 1999, Yi Tonghua, the pioneer in China’s interior and decoration design industry, founded his own team in Shenzhen. He devoted himself to the interior design and decoration for clubs, sales centers, villas and show flats. Now his team is the long-term strategic partner of many renowned real estate developers such as Vanke, Longfor, Gemdale, AVIC, Dowell, etc. He always holds the belief that “beauty is a common feeling of pleasure”. Over the past 20 years, with the pursuit of “pleasure”, he has been trying to interpret the beauty of life in a unique language, satisfying the clients’ longing and imagination for happiness.
Award Record
This recognition makes Yi Tonghua a winner of 3 A' Design Awards. The awards were granted between the 2018 - 2019 and the 2019 - 2020 editions of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/91598
- A' Design Award Page: https://competition.adesignaward.com/91598
- Media Showcase: https://www.designnewsroom.com/!91598
- Laureate Profile: https://designers.org/d/237090
- Further Information from the Laureate: http://www.zestart.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Dowell Insight Sales Center
- Function
- Sales Center
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Silver, Dark Gray, Light Gray, Rosy Brown and Gray
- Images
- 5
- Client
- Zest Art
The Recognition
- Laureate
- Yi Tonghua
- Country
- China
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #91598
Credits
- Image Credits
- Photography: MENDO WONG
Design Details
- Unique Properties
- The sales center is a mixed space of classical British style and modern fashion style under the theme of Afternoon Tea in Kensington.
- Inspiration
- Drawing inspirations from red brick buildings of British style, the designer has integrated the architectural elements with his own understanding of art, creating a red brick facade. In addidtion, soft furnishings of the same color are used to decorate the interior space.
- Research
- Good space experience is not only to show the present but also to reflect the past and reveal the future. Therefore, whether the functions of a space are flexible and sustainable as time passes by is what the real estate group and the design studio are thinking about and exploring for.
- Challenge
- In the process of design, these two parties have kept the same idea: based on the requirements of the users, the design should integrate architecture, interior, art and culture to create an interesting lifestyle and a warm community, which will realize the dream for high-quality life.
- Realization and Technology
- The lobby is decorated in symmetrical style with carefully-arranged lighting matrixes to outline the image of the Union Flag. The negotiation area is separated from the lobby by an arched European-style partition. A black iron rack, red chairs and a black couch enclose a golden tea table, creating a comfortable and relaxing space for communication; the sweet magnolias, the antique clock and the fountain sculpture are all elaborate details to highlight British romance.
- Operation and Interaction
- The designer has simplified the complicated style of traditional European architecture, only to keep the classical outline and circular arch. Modern design skills are combined with historical symbols, presenting a more fresh and distinctive British atmosphere within the classical and elegant structure.
- Project Duration and Location
- Project Area: Guiyang, China Completion Date: March,2019
- Specifications
- Project Area: 1300 square meters
- Keywords
- Zest Art, Yi Tonghua, Dowell Insight, classical British style
