Press Release
Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Option Poster Design by Haolai Zhou
Haolai Zhou recognized for graphics, illustration and visual communication design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Option Poster Design by Haolai Zhou, designed for H.Design, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Option Poster Design
Option is a poster design about women's rights. The poster asks women not to keep silent and to raise their voice to the world. The message also asks the public not to stay silent about an issue that happens around them every day. Silence is not an option for women or for the public. The central image is a cross symbol, taken from the marks placed on abandoned sketches and drafts during the review of the work. The cross states that silence is not an option. The poster measures 11 by 17 inches.
About Haolai Zhou
Creative designer, AIGA member. Currently, work as a Graphic Design Specialist in San Francisco Ballet, and the lead designer in H.Design Studio. Personally worked in a very diligent manner, and proved to be a critiqued person, a speeding learner, and an experienced team-worker. Passionate about design, sketching, observation, and solving problems.
Award Record
This recognition makes Haolai Zhou a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/91989
- A' Design Award Page: https://competition.adesignaward.com/91989
- Media Showcase: https://www.designnewsroom.com/!91989
- Laureate Profile: https://designers.org/d/257695
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Option Poster Design
- Function
- Poster Design
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Crimson, White, Silver, Brown and Black
- Images
- 5
- Client
- H.Design
The Recognition
- Laureate
- Haolai Zhou
- Country
- United States of America
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #91989
Credits
- Image Credits
- Copyrights belong to Haolai Zhou, 2018 Illustration belong to Haolai Zhou, 2018
Design Details
- Unique Properties
- The poster design is talking to the issue of Women rights. The concept is telling women not to keep silent. They need to raise their voice to the world. The public should not keep silent about this big issue, even though it’s happening around them every day. Silence is not an option for both women and the public. The idea of using the cross symbol came from the design process that evolved as people self-critiquing.
- Inspiration
- Femininity is still facing this problem in modern society, so Women's rights should be spoken out more. During the research and design process, finding powerful and appropriate visual language to present this sensitive topic becomes a big challenge. However, the cross symbol, for those abandoned idea sketches and design drafts, pops up in the process of critiquing designs. It represents this is not an option, both for design and the main message of the topic.
- Research
- Spoke to women who are in different groups of age, fields, and role. Taking surveys for specific questions. Those results and data bring up more inspiration to create design.
- Challenge
- Finding the powerful and appropriate visual language to speak out.
- Realization and Technology
- Sketching and photo shooting for exploring the idea making. Good graphic and solution appeared in the all process.
- Operation and Interaction
- Powerful visual communication is catching people's attention, and it's straightforward to the core message.
- Project Duration and Location
- The project started in May 2017 in San Francisco and finished in June 2018 in San Francisco.
- Keywords
- Women Rights, Powerful, Action, Option
