Press Release
Unto Communication Tool Corporate Identity by Unto Wins the A' Design Award in Graphics, Illustration and Visual Communication Design
Unto of Studio Unto acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Graphics, Illustration and Visual Communication Design category for Unto Communication Tool Corporate Identity by Unto of Studio Unto. The result belongs to the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Unto Communication Tool Corporate Identity
Unto Communication Tool is a corporate identity system built around a shareable name card. The card measures 9 by 5.4 centimetres and carries the same contact information twice, one block printed upside down above the other. A die-cut perforated line divides the two blocks, so the card can be torn in half. The holder keeps one part and gives the other part away, allowing a single card to reach a second contact. The identity also includes a newsprint flyer and printed bubble wrap used for packaging.
About Unto
“Unto” is a designer duo of Ching Yi Chang and Ming Hsi Chou, collaborating since 2014, and have developed a coherent body of work characterized by drawing a close lens on nature, using the significance of objects as cultural conduits, and reintroducing things in a way that we often would otherwise oversee. Perceiving their role as a bridge between craft, industry, object, and user, Unto aims to rebuild our relationship with the everyday objects with a fresh mind and intentions to bring new dialogues and perspectives unto this rapidly changing world.
About Studio Unto
Unto, is an interdisciplinary design studio, characterized by experimental approaches and research investigations, explores issues such as the relationship between tradition and modern culture, and sustainability ranging from materials to human behavioral
Award Record
Unto of Studio Unto is a winner of 1 A' Design Award, including this recognition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/92669
- A' Design Award Page: https://competition.adesignaward.com/92669
- Media Showcase: https://www.designnewsroom.com/!92669
- Laureate Profile: https://designers.org/d/258474
- Further Information from the Laureate: http://www.studiounto.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Unto Communication Tool Corporate Identity
- Function
- Corporate Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- White, Gainsboro, Rosy Brown, Tan and Linen
- Images
- 5
The Recognition
- Laureate
- Unto
- Country
- Taiwan (China)
- Brand
- Studio Unto
- Recognition
- A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #92669
Credits
- Team
- Ming Hsi Chou and Ching Yi Angela Chang
- Image Credits
- Ming Hsi Chou, creator, 2019; Ming Hsi Chou, creator, 2019.; Ching Yi Chang, creator, 2019.; Ming Hsi Chou, 3D artist, 2019.
Design Details
- Unique Properties
- Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
- Inspiration
- Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
- Research
- The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
- Challenge
- The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
- Realization and Technology
- UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
- Operation and Interaction
- The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
- Project Duration and Location
- The project started in July till September 2019, in Taipei.
- Specifications
- Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
- Keywords
- Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
