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Press Release

DesignNewswire · COMO, Italy ·

Albert Fedchenko Receives the Silver A' Design Award for Xarin Series of Labels for the Farm Wines in Packaging Design

The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Albert Fedchenko for packaging design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Packaging Design category for Xarin Series of Labels for the Farm Wines by Albert Fedchenko, designed for AA Winery. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

About Xarin Series of Labels for the Farm Wines

Xarin is a series of labels created for a range of farm wines. Each label measures 30 by 135 millimetres and combines an unusual geometry with a concise layout. The shape is drawn from the alcohol meter and from the tall barrels used for wine aging, and it follows the curves of the bottle. The labels are produced on textured paper with flexographic printing and raised gloss varnish. A gift box of 100 by 330 millimetres is made of wood. The aim is to make the packaging easy to notice among many wine labels at points of sale.

Award Record

This recognition makes Albert Fedchenko a winner of 1 A' Design Award.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Xarin Series of Labels for the Farm Wines
Function
Series of Labels for the Farm Wines
Category
Packaging Design
Discipline
Communication Design
Industry
Packaging & Retail, Branding & Advertising and Manufacturing
Colors
Goldenrod, Dark Goldenrod, Lavender, Dark Khaki and Peru
Images
5
Client
AA Winery

The Recognition

Laureate
Albert Fedchenko
Country
Russian Federation
Recognition
Silver A' Design Award
Edition
2019 - 2020
Design ID
#92992

Design Details

Unique Properties
The main objective was to highlight arin packaging among the variety of labels at points of sale.Therefore, the label has an unique geometry and maximally concise design.
Inspiration
To get such inspiration, we went to the winery and tasted the product for a long time. :) Seriously, the geometry was removed from the alcohol meter and vertically elongated barrels for aging of wine. Which looks very harmoniously with the bends of the bottle. In all the other, a great deal of experience with packaging and materials helped.
Research
The awesome result. The design object is very contrasted in a row of motley shelve with wine bottles. We are very proud of the work that’s been completed and the result.
Challenge
The most difficult thing was to rub through the morning after the tasting. We enjoyed the process. We accompanied the project from ideas to physical implementation in the printing office.
Realization and Technology
Textured paper, flexo printing, volume glossy varnish. Gift wrap "Reserve" is made from wood. Now we are working on manufacturing from plastic with a wooden texture.
Operation and Interaction
The main objective was to highlight arin packaging among the variety of labels at points of sale. Therefore, the label has a unique geometry and the most concise design.
Project Duration and Location
January 16/2019 - March 07/2019
Specifications
label 30 x 135 / box 100 x 330
Keywords
Label, Wine, Glass bottle, laconicism, Farm product, eco

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