Press Release
Havani Is Honored with the Bronze A' Design Award for Marcello Dining Table in Furniture Design
Havani acknowledged for furniture design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Furniture Design category for Marcello Dining Table by Havani. The award was conferred within the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Marcello Dining Table
Havani's new Marcello Table has the right shoulders to carry a soulmate in style. A uniquely finished stone or wooden tabletop. Available in 4 different metals and 67 colors, this very fine frame with 1 cm thin legs, can reach lengths up to 3 meters, even with exceptional marble tops. The quarter round edge finish flows almost seamlessly from the frame into tabletop and guarantees a very comfortable position for users' wrists and forearms. The Marcello table is 100 percent made in Belgium and delights users with a unique look and feel experience, luxurious materials, and tremendous durability.
About Havani
With the assistance of my family, friends and partners, I gave birth to a vision and established the Havani furniture brand in 2019. After a decade of selling emotionally approached products, I participated in my father's consultancy firm - Frenico International BVBA - that's mainly experienced in the carpet- and natural stone industry, where I learned how companies start-up, grow and/or strategically transform with the support of the Flemish government (Vlaio). I invested in a longterm Management Course at the Vlerick Business School and found an opportunity to create my own brand of emotionally approached products: Havani.
Award Record
This recognition makes Havani a winner of 1 A' Design Award.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://designers.org/design-category/furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/93670
- A' Design Award Page: https://competition.adesignaward.com/93670
- Media Showcase: https://www.designnewsroom.com/!93670
- Laureate Profile: https://designers.org/d/260934
- Further Information from the Laureate: https://havani.eu/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Marcello Dining Table
- Function
- Dining Table
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Gainsboro, Light Gray, Gray, Dark Gray and Silver
- Images
- 5
The Recognition
- Laureate
- Havani
- Country
- Belgium
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #93670
Design Details
- Unique Properties
- Available in 4 different types of steel and 67 powder coating colors, this unique frame with its 1 cm thin and elegant legs, can reach lengths up to 3 meters, even with a rare marble top. Marble stone slabs are only available from 230 cm length to 270, but almost never to 3 meter. The prolongued tabletop design of the Marcello solves this problem. The quarterround edge finish flows almost seamlessly from frame into tabletop and guarantees a very comfortable position for users' wrests and forearms. The Marcello table is 100% made in Belgium by local family companies that specialize in the materials individually.
- Inspiration
- Havani initially started as a Business School project 3 years ago. I wanted to create original designs with bended steel sheets and because most marble slabs are available in 230 to 270 cm length but never to 3 meter, by prolonging the tabletop, I could still provide 3 meter tables. The persistence and tenacity to develop these shoulders, reminded me of a typical sleeveless shirt that is called "Marcelleke". Originating from a former World Boxing Champion Marcel Cerdan, who cut off the sleeves of his sporting outfit because of extensive sweating.
- Research
- We had to find the right thickness of steel to match with a possible radius of the stone fabrication. Further on we had to use the old Research & Development tactic, "trial and error", to continue because elasticity occurs when you bend steel. Once that was solved, we focused on lasering another concave design in the legs for design purposes as well as focussing on the seams, which had to be thin and perfectly alligned.
- Challenge
- Sitting at the long side of the table and pushing the table in front of you, a type of minor elasticity shaking occured for approximately 1 minute. From that moment on at prototype 1, every prototype followed was a trial and error to strengthen the design without compromising its minimalistic and thin design.
- Realization and Technology
- Forged frame from bent and lasered massive steel sheets, stainless steel sheets or authentic Corten steel sheets, with a natural stone, composite stone or wooden tabletop. The frame can be powder coated in 67 Ral colours, in matt or structured finish. Natural stone tabletops are available in 6 marbles, 2 granites and 2 quartzites, most of them with optional surface finishes. European Oak, marble and quartzite are used for indoor. Only granite and Belgian Blue Limestone can be used outdoors but only Granite can be combined with authentic Corten Steel because of characteristics.
- Operation and Interaction
- Our methods are based on the 3 main feelings that drive emotional product experience and behaviour. 1. Usefulness: Stability-engineered furniture that's durable and offers practical value, can be useful in multiple ways. 2. Pleasantness: Marcello's design is meant to Delight users with unique Look and Feel effects, whilst eliciting positive emotions. 3. Rightfulness: With generations of experience together with expertise partnerships, Marcello has a beautiful design that is durable and usable with luxurious materials and unique finishes.
- Project Duration and Location
- The project started in October 2018 in Wortegem-Petegem, Belgium and finished in November 2019, and was exhibited in Maison et Objet in January 2020.
- Specifications
- 1800 mm x 920 mm x 750 mm, 2200 mm x 920 mm x 750 mm, 2600 mm x 920 mm x 750 mm, 3000 mm x 920 mm x 750 mm. *1000 mm width instead of 920 mm width available as well.
- Keywords
- dining table, design table, diningtable, designtable, marbletable, marble, granite, quartzite, radius, look&feel, shoulders, marble table, steel table, corten steel, weathering steel, bending steel, stainless steel 304, stainless steel 316, 1cm, 1cm legs, elegant
