Press Release
WCG Champions Trophy by Kenneth Nienhuser Wins the Silver A' Design Award in Awards, Prize and Competitions Design
Kenneth Nienhuser of Eidetic marketing honored for awards, prize and competitions design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Silver A' Design Award in the Awards, Prize and Competitions Design category for WCG Champions Trophy by Kenneth Nienhuser of Eidetic marketing. The result belongs to the 2019 - 2020 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About WCG Champions Trophy
WCG Champions is a trophy designed for the winners of the World Cyber Games tournament. The trophy stands 600 mm tall, measures 180 mm at its widest point and weighs 2.5 kg, or 5 kg with its wooden case. The streamlined form follows an hourglass motif, chosen to represent the flow of time through past, present and future. The event emblem is set between the curved wings of the body. A clear base, an outer cover and the emblem were made by three-dimensional printing in ABS resin, then assembled and finished with black chrome and gold seals. The trophy is presented at the closing ceremony.
About Kenneth Nienhuser
EIDETIC Marketing was founded 9 years ago in sunny California and has set its sights globally since its inception. Operating in 3 cities worldwide, Los Angeles, Shanghai and Seoul, and having activated campaigns in 23 different cities across the globe, EIDETIC encompasses the innate capabilities to operate efficiently around the globe. Over the past 9 years, EIDETIC has successfully completed over 276 projects for its clients, leaving lasting impressions with audiences worldwide. From esports tournaments to conferences, from product activations to influencer marketing, EIDETIC Marketing truly provides a complete marketing package for brands of all shapes and sizes.
About Eidetic marketing
EIDETIC’s Vision is to craft unforgettable experiences through the illumination of a brand’s core nature. Ever striving to create the new, we design and actualize brand personality in a way that will engrave your brand to memory.
Award Record
With this recognition, Kenneth Nienhuser of Eidetic marketing is a winner of 1 A' Design Award.
About the A' Award, Trophy, Prize and Competition Design Award
The A' Accolade Design Award is an international design competition recognizing designs of trophies, prizes and accolades by leading designers worldwide. It is organized within the A' Design Award & Competition and is open to accolade designers, trophy designers, prize designers and competition design experts from all countries. Typical entries include awards, prizes, competitions, contests, medals and trophies. The awarded accolade designs are published at https://designers.org/design-category/accolade
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/93903
- A' Design Award Page: https://competition.adesignaward.com/93903
- Media Showcase: https://www.designnewsroom.com/!93903
- Laureate Profile: https://designers.org/d/256782
- Further Information from the Laureate: http://eideticmarketing.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- WCG Champions Trophy
- Function
- Trophy
- Category
- Awards, Prize and Competitions Design
- Discipline
- Service Design
- Industry
- Arts and Branding & Advertising
- Colors
- Black, Midnight Blue, Dark Slate Gray, Steel Blue and Dark Slate Blue
- Images
- 4
The Recognition
- Laureate
- Kenneth Nienhuser
- Country
- Republic of Korea
- Brand
- Eidetic marketing
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #93903
Credits
- Team
- Felex Zhou, Miyeon Kim, Justin D. Choi, Jina Cha and Ashely Jung
Design Details
- Unique Properties
- This trophy design was developed for the winners of the newly returned World Cyber Games. Reserved only for the top players, the 60 cm tall trophy is presented during the closing ceremony of the event, reminding players of what they accomplished to reach that stage.
- Inspiration
- The trophy’s streamlined shape follows an hourglass motif. The hourglass represents the permanence of time itself, by illustrating the flow of time through past, present and future. From the beginning of WCG to the present, to the certain future tournaments of years to come, this is the prize of the game Olympics. Riding the curves of the trophy, one can find the WCG emblem enveloped between its wings, signifying the athlete’s passion and thirst for victory, a constant source of power.
- Research
- As WCG stands as the game Olympics, an event open to all of the world’s athletes, we based our research off the actual Olympic Games. The host country of each Olympic Games does develop their own design, however, like the FIFA World Cup trophy, the brand identity is carried throughout each iteration of the trophy. So we planned a trophy that carried the special characteristics of WCG while not breaking too far away from conventional trophy designs.
- Challenge
- Our most difficult tasks were engraving and the case. Engraving took many attempts, and after that we had to manufacture a case that would be able to hold the 60 cm tall trophy standing up. We manufactured a case that would separate the top and bottom to allow for insertion of the trophy, but due to the weight of the birch wood, the lid was too heavy and caused case to fall over. To rectify this, we installed an iron plate into the bottom of the case to keep it upright while standing on its own.
- Realization and Technology
- 3D Printing, ABS synthetic resins, a black chrome seal, a golden seal, a case(cypress/birch branded logo and then stained) 3D Printing was used to create a clear base, outer cover, and emblem in a three piece set that was assembled together. Though simple is design, the chrome casing gives is weight and substance
- Operation and Interaction
- The Grand Finals held a group stage for the top 8 teams, taking place over the first two days of the tournament, with the finals tournament played out over the remaining two days. The points earned by each country was taken from all the titles present, and the country with the most points was chosen. During the closing ceremony, all athletes from that winning country were brought onto the stage to hold the trophy high to celebrate their home country’s achievement at performing the best at WCG.
- Project Duration and Location
- The WCG 2019 Xi’an Trophy Project took 3 months to complete, from April to July. After meeting with client staff, we proceeded ahead with design direction and material studies, developing the design in around two months, and then proceeded with its manufacturing. Although there were differences between modeling and the printed material, we did our best to reduce the gap between our design and the actual material. We then successfully sent the trophy to China to be presented at WCG.
- Specifications
- Width 180mm x Depth 180mm x Height 600mm *The grand champion trophy weighs over 5kg with the wooden case, 600mm high and 180mm in diameter at its widest point. Trophy 2.5kg, including Case 5kg
- Keywords
- World Cyber Games, eSports, Game Olympics, Grand Champions
