Skip to content

Press Release

DesignNewswire · COMO, Italy ·

Chiaki Murata Receives the Golden A' Design Award for Yashinomi Premium Power Stand For Kitchen Detargent Refill Pouch in Packaging Design

The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Chiaki Murata for packaging design

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Packaging Design category for Yashinomi Premium Power Stand For Kitchen Detargent Refill Pouch by Chiaki Murata, designed for Hers Design Inc. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

About the Golden A' Design Award

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

More About Yashinomi Premium Power Stand For Kitchen Detargent Refill Pouch

Yashinomi Premium Power is a kitchen detergent package made of a replaceable refill pouch and a stand. The pouch is placed directly in the stand, so the liquid does not need to be poured into a bottle. Refilling is therefore quick and clean. Spilt liquid is avoided, and no bottle has to be washed and dried before refilling. All the liquid in the pouch is used, so residue is not wasted. The graphics are simple and quiet in tone, so the package suits kitchen interiors. The package measures 120 by 55 by 167 millimetres.

Award Record

This recognition makes Chiaki Murata a winner of 1 A' Design Award.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

###

Fact Sheet

The Work

Project
Yashinomi Premium Power Stand For Kitchen Detargent Refill Pouch
Function
Stand For Kitchen Detargent Refill Pouch
Category
Packaging Design
Discipline
Communication Design
Industry
Packaging & Retail, Branding & Advertising and Manufacturing
Colors
Lavender, Light Gray, Silver and Dark Gray
Images
5
Client
Hers Design Inc

The Recognition

Laureate
Chiaki Murata
Country
Japan
Recognition
Golden A' Design Award
Edition
2019 - 2020
Design ID
#94066

Credits

Team
Chiaki Murata(hers design inc.) and Shinji Hamaguchi(Saraya Co.,Ltd. )

Design Details

Unique Properties
Yashinomi Premium Power comes in a set of a replaceable refill bag and its stand. unlike other detergent refills, this bag-replacement design does not require users to pour liquid to the bottle, which provides the merit of 1)easy and time-saving, 2)preventing messing with spilt liquid, 3) no-need of washing and drying bottle before refilling, 4)no wasting of residual liquid in a refill bag. Also, its simple and clean tone of the product's graphics will perfectly matches kitchen interiors.
Inspiration
- I always want to find and tackle on 'known but unsolved' problems. Refilling liquid detergent to the bottle is one of those problems. - The thought that conventional package design of kitchen liquid is too visually loud and noisy in the kitchen.
Project Duration and Location
The project started in November 2015 and finished in Jun 2016 in Osaka, and was released in October 2016
Specifications
-120 mm x 55 mm x 167 mm, 359g -RSPO(Roundtable on Sustainable Palm Oil) certification gained -1% of the sales goes to BCTJ (Borneo Conservation Trust Japan, NGO to preserve the habitat and the migration routes of Borneo's wildlife)
Keywords
package design, package, refill, detargent

Good Design Deserves Great Recognition

Nominate Your Work for the A' Design Award.

Nominate