Press Release
Pah Ji Hue Package by Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching Is Granted the Silver A' Design Award in Packaging Design
Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching acknowledged for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Pah Ji Hue Package by Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching, designed for PAH JI HUE' International Co;Ltd, has been granted the Silver A' Design Award in the Packaging Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Silver A' Design Award Explained
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Pah Ji Hue Package
Pah Ji Hue is a packaging series created for Taiwan classic tea and Taiwan fruit tea. A round iron can holds the fruit tea, which is combined with dried fruit, and the top of the can is convex through modeling. A paper box holds the classic tea and carries simple illustrations in an urban style. A wooden box brings both product types together and can also be used as a storage box. All packages are produced by offset print, with different printing layers on the surfaces. The series presents tea tasting in a calm and simple manner.
About Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching
Never stop learning graphic design, including creativity and visual art. Never want to grow up, toys are favorite!
Award Record
Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/94468
- A' Design Award Page: https://competition.adesignaward.com/94468
- Media Showcase: https://www.designnewsroom.com/!94468
- Laureate Profile: https://designers.org/d/262416
- Further Information from the Laureate: https://www.eatea120.com.tw/products_list_87_111.htm
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Pah Ji Hue Package
- Function
- Package
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Light Gray, Gainsboro, Silver, Black and Dark Gray
- Images
- 5
- Client
- PAH JI HUE' International Co;Ltd
The Recognition
- Laureate
- Chung-Yuan Kuo, Wei-Jen Huang and Ann Ching
- Country
- Taiwan (China)
- Recognition
- Silver A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #94468
Credits
- Team
- General Director. Chung-Yuan Kuo, Designer. Wei-Jen Huang, Project Manager. An-Hui Ching, Illustrator. Sweet Core, Copyright. Ling Lin, Photographer. Yao Yang & Chih-Tan Lin and Film Editor. Jason Wong
- Image Credits
- Photographer Chih-Tan Lin, Creator Wei-Jen Huang, 2019; Photographer Yao Yang, Illustrator Sweet Core, Creator Wei-Jen Huang, 2018; Photographer Yao Yang, Creator Chung-Yuan Kuo & Wei-Jen Huang, 2018; Photographer Chih-Tan Lin, Illustrator Sweet Core, Creator Wei-Jen Huang, 2019
Design Details
- Unique Properties
- With tea culture as the brand core, PAH JI HUE' augments cultural and creative tea products. The combination of Taiwan fruit tea and classic dried fruit creates the mellow and smooth taste, echoing with image of rounded can. Meanwhile, the simple and elegant illustration outlines the urban design style. The wooden box is adopted to share products of the two, realizing the effective integrated design and expansion of gift.
- Inspiration
- Different from the images of youth in the past, this series return to the essence of PAH JI HUE' in tea making. The professional and steady-going brand image is strengthened via brands of Taiwan classic tea and Taiwan fruit tea products.
- Research
- We went to tea plantation that PAH JI HUE' owned in the middle of Taiwan. In Nantou, we observed the process of tea making and tried to link with the visual package. We use the concept about drip coffee and original fruit flavor to transfer the form of package. From inside to outside, we would like to let buyer taste Taiwan tea in different way.
- Challenge
- 1. Broken the original concept of tasting tea. 2. The wooden box could fix two different types of the tea products. And it also could be regarded as storage box.
- Realization and Technology
- Offset print for packages, both iron and paper box. The top of iron box is convex via modeling. Different printing layers on the surfaces of the packages.
- Operation and Interaction
- Classic Taiwan Tea takes hand-brewed tea as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.
- Project Duration and Location
- The package project started in March 2018 in Taiwan and finished in September 2019 in Taiwan.
- Specifications
- Wooden Box. 144mm x 280mm x 80mm Paper Box. 104mm x 63mm x 130mm Iron Box. diameter 125mm x height 60mm
- Keywords
- Taiwan tea, Taiwan fruit tea, Tea package, Creative tasting tea, Tea gift series, Urban design
