Press Release
Zhuyeqing Green Tea Flagship Store by Li Xiang Receives the Golden A' Design Award in Interior Space and Exhibition Design
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Li Xiang for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ Zhuyeqing Green Tea Flagship Store by Li Xiang, designed for X+Living, has been granted the Golden A' Design Award in the Interior Space and Exhibition Design category, A' Design Award & Competition has announced. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Zhuyeqing Green Tea Flagship Store
Drinking tea requires both a favourable environment and a good mood. The designer presents the motif of cloud and mountain in the way of freehand ink painting, and sprinkles a pair of beautiful Chinese landscape paintings in the enclosed limited space. Through customized function carriers, the designer has created a sensory experience for the consumers, which brings huge sensual impact.
About Li Xiang
Li Xiang, who founded X+Living Architecture and Interior Design in 2011, has created representative and outstanding design works across diverse business formats such as commercial real estate, culture, retail, family entertainment and hospitality. She leverages her distinctive insights into art and culture to construct commercial spaces teeming with emotional tension, crafting sensory escape points for the general public and infusing the brands she serves with design creativity that confers a competitive edge.
Award Record
Li Xiang is a winner of 8 A' Design Awards, including this recognition. The awards were granted between the 2018 - 2019 and the 2019 - 2020 editions of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/94478
- A' Design Award Page: https://competition.adesignaward.com/94478
- Media Showcase: https://www.designnewsroom.com/!94478
- Laureate Profile: https://designers.org/d/229886
- Further Information from the Laureate: http://www.xxxxxx.design
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Zhuyeqing Green Tea Flagship Store
- Function
- Flagship Store
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Gray, Silver, Rosy Brown, Gray and Gainsboro
- Images
- 5
- Client
- X+Living
The Recognition
- Laureate
- Li Xiang
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #94478
Credits
- Team
- Ren Lijiao and Wu Feng
- Image Credits
- Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Design Details
- Unique Properties
- The designer had completed the promotion of space design for a renowned green tea brand, Zhuyeqing, in its producing area Chengdu. The mountain-shaped counters seems like shrouded in the mist with bended panels which connect them drawing a graceful arc through the air. It not only meets the functional requirement of displaying goods, but also contributes the richness of aesthetic composition in the space and provides consumers with a variety of appreciative perspectives.
- Inspiration
- The designer presents the motif of cloud and mountain in the way of freehand ink painting, and sprinkles a pair of elegant and beautiful Chinese landscape paintings in the enclosed limited space. Mountain-shaped counters extend naturally in the vertical and horizontal space. And designer transforms the mountain into cloud through the principle of mirror image. The two natural symbols appropriately describe the natural ecological origin place of zhuyeqing green tea.
- Research
- Drinking tea requires both a favourable environment and a good mood, which is the reason why the designer values the guest experience to a great extent. Designer believes that experience is based on perception, therefore, she has greatly reduced the fixed shape in the space and hid most of the functional devices in the customized furniture.
- Challenge
- In a limited space with quite small area, the designer intended to use the motif of cloud and mountain as they shown in traditional Chinese painting, she would need to greatly reduce the fixed shape while at the same time satisfying all the necessary functions. And it turned out to be the biggest challenge. In additional, it became especially hard for the application of decorative film to the surface of the heteromorphic furniture. In the end, the designer asked the painters to manually paint the beautiful grains simulating that of the wood and finally realized the anticipated effects.
- Realization and Technology
- Not only all the power cords and power plugs were hidden in the mountain-shaped counters, but also aromatherapy electric diffuser and sound system in order to reduce objects and make the space rich in experience while simple in forms. The large-scale use of stainless steel materials have added a touch of poetic flavour to the space while still retain a style of modern fashion. The texture and color of metal are just like ink on the paper, grinding out the ethereal artistic conception that perfectly deduces the theme.
- Operation and Interaction
- After fully observation on the sensory needs of the consumers, designer has greatly reduced the fixed shape. Through customized function carriers, the needs of operation and consumer experience are both perfectly satisfied. The functional blocks at different levels and positions are carefully laid out, which opens up a path full of exploration and experience. Walking in the space, as if traveling through the clouds, consumers can not only appreciate the leisurely nature of the fairyland, but also enjoy sitting in the calm and peaceful mountain forest with particular interest.
- Project Duration and Location
- The project finished in September 2019 in Chengdu, China.
- Specifications
- The floor area of the project is 96 sqm.
- Keywords
- Li Xiang, retail, flagship store, interior design, xlmuse, china, immersive experience
