Press Release
Bronze A' Design Award in Interior Space and Exhibition Design Goes to Parallel Remolding Sales Center by Wei Gao
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Wei Gao for interior space and exhibition design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Parallel Remolding Sales Center by Wei Gao, designed for Fuzhou Above Household Goods Co., Ltd., has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Parallel Remolding Sales Center
Parallel Remolding is the interior design of a sales center in Jinan, China, covering 500 square meters. The layout is open and integrated, so the different zones are linked without interfering with each other. Stone and wood are combined with metal within a neoclassical atmosphere, and simplified lines replace complicated carving. Light colors dominate the space, while the walls are shaped as three-dimensional geometric reliefs. The reception desk is largely blank and marked by metal lines. Repeated lamps are arranged to give the space rhythm.
About Wei Gao
Gao Wei, founder and design director of Fuzhou Above Household Goods Co., Ltd, graduated from Fujian Normal University and studied in Italian University of technology. He thinks that we should not be above life and advocate to be the emissary of life's emotion. He insists on using more professional skills than ordinary people to express his emotional appeal and pursuit for the future. He hopes to treat anything without self satisfaction, restart and surpass expectations, and maintain his yearning and love for life.
Award Record
This recognition makes Wei Gao a winner of 1 A' Design Award.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/94569
- A' Design Award Page: https://competition.adesignaward.com/94569
- Media Showcase: https://www.designnewsroom.com/!94569
- Laureate Profile: https://designers.org/d/262755
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Parallel Remolding Sales Center
- Function
- Sales Center
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Dark Gray, Gray, Silver, Dim Gray and Gainsboro
- Images
- 5
- Client
- Fuzhou Above Household Goods Co., Ltd.
The Recognition
- Laureate
- Wei Gao
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #94569
Credits
- Team
- Zhao Hongyu and Lin Tailong
- Image Credits
- Photographer Peng Yan, Reception Hall, 2018.; Photographer Peng Yan, Reception Desk, 2018.; Photographer Peng Yan, Negotiation Area, 2018.; Photographer Peng Yan, Negotiation Area 2, 2018.; Photographer Peng Yan, Book Bar, 2018.
Design Details
- Unique Properties
- The design of this case follows the functional requirements, realizes the intensive and flowing integration layout. The open linkage type zoning greatly stretches the spatial pattern, and they talk to each other without interfering with each other, pursues the balance between art and practice, and restores the warmth of life. The abundant line rhythm eliminates the complicated and redundant programs, and highlights the quality with an open pattern, and depict a high-level space atmosphere.
- Inspiration
- Jinan is known as the "Spring City" because of its numerous springs and 72 famous springs in the territory. The project of Zhongyin Royal Garden Sales Center is located here. The designer has picked up the stone and wood in the nature and integrated them into the metal. Under the leading atmosphere of neoclassicism, he seeks for more modern sentiment, replacing the complicated carving with rich simplified lines, making the space thick and not complicated.
- Research
- Jinan has the reputation of "surrounded by lotus flowers, there are willows on three sides, half of the city's mountains are reflected in the lake". The designer Wei Gao combines the romantic feelings of nostalgia with the needs of modern people for life, and is compatible with luxury, elegance, fashion and modernity, so that the space is not limited at all.
- Challenge
- The sand table area integrates the traditional and modern, elegant and simple aesthetic taste into one. The book bar simplifies the complicated furniture design again, and has three-dimensional aesthetics in the overall line design. The vertical and horizontal are full of order and detail features, showing the personalized aesthetic point of view and cultural taste in the post industrial era, so that people enjoy the material civilization and get spiritual comfort at the same time.
- Realization and Technology
- The front desk uses a large area of blank, and embellishes the lines of metal texture, without a garnish but left infinite reverie. On lamps and lanterns, the designer expands the understanding of modelling and space, and endow the space with unique rhythm aesthetic feeling through restacking, arranging and combining.
- Operation and Interaction
- The negotiation area continues the spiritual core and diversity of neoclassical style, emphasizes the dual combination of traditional aesthetics and modern aesthetics, and realizes the expression of rationality and sensibility. At the same time, the designer creates a new understanding with the consideration of humanity and nature.
- Project Duration and Location
- The project started in November 2017 in Jinan and finished in March 2018 in Jinan.
- Specifications
- The project covers a total of 500 square meters. The whole space is dominated by light color to create a pleasant space atmosphere. The wall has made a three-dimensional concave convex geometric shape, making the space more powerful and aesthetic with the language of architecture.
- Keywords
- Interior, Commercial, Sales Center, Oriental elements, Natural, Elegant, Cultural
