Press Release
Antonia Skaraki Receives the A' Design Award for Avgoulakia Sales Kit in Graphics, Illustration and Visual Communication Design
Antonia Skaraki recognized for graphics, illustration and visual communication design by the international grand jury of the 2020 - 2021 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2021 /DesignNewswire/ Avgoulakia Sales Kit by Antonia Skaraki, designed for Zouras Farm, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2020 - 2021 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Avgoulakia Sales Kit
Which came first: the chicken or the egg? That's the first question that usually has to be answered, but in this case there was another question too. When you want to taste a classic product in an unexpected and different way, what do you need? Well, first of all, an unexpected presentation that can stand out. That is what had to be created for the Avgoulakia brand, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
About Antonia Skaraki
AS Strategy, Design & Communication is an Athens-based creative studio specialising in brand strategy, visual identity and narrative development. The studio works across sectors, helping organisations shape how they present themselves through clear, structured and concept-driven design. Its approach combines strategic thinking with strong creative direction, focusing on building cohesive brand systems that communicate effectively across different platforms and audiences.
Award Record
Antonia Skaraki is a winner of 6 A' Design Awards, including this recognition. The awards span the editions from 2016 - 2017 to 2020 - 2021 of the A' Design Award & Competition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/94660
- A' Design Award Page: https://competition.adesignaward.com/94660
- Media Showcase: https://www.designnewsroom.com/!94660
- Laureate Profile: https://designers.org/d/152711
- Further Information from the Laureate: http://www.avgoulakia.gr/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Avgoulakia Sales Kit
- Function
- Sales Kit
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Rebecca Purple, Sea Green, Medium Sea Green, Dark Slate Gray and Dark Green
- Images
- 5
- Client
- Zouras Farm
The Recognition
- Laureate
- Antonia Skaraki
- Country
- Greece
- Recognition
- A' Design Award
- Edition
- 2020 - 2021
- Design ID
- #94660
Credits
- Team
- Andreas Deskas, Valia Alousi, Evri Makridis and Sotiria Theodorou
- Image Credits
- A.S. Advertising, 2019
Design Details
- Unique Properties
- When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
- Inspiration
- Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
- Research
- Creative Director: Antonia Skaraki Designers: Andreas Deskas, Valia Alousi, Evri Makridis Copywriter: Sotiria Theodorou
- Challenge
- Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
- Realization and Technology
- Paper. Environmentally friendly.
- Operation and Interaction
- Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
- Project Duration and Location
- The project began in 2018 and finished in 2019 in Athens, Greece.
- Specifications
- kit: paper, 479 x 1157 (mm)
- Keywords
- Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
