Press Release
Rotass Haute Joallerie Chongqing Store by Xiaobing Yao Wins the Platinum A' Design Award in Interior Space and Exhibition Design
Xiaobing Yao acknowledged for interior space and exhibition design by the international grand jury of the 2019 - 2020 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Rotass Haute Joallerie Chongqing Store by Xiaobing Yao, designed for Yao Xiaobing Design Studio, has been granted the Platinum A' Design Award in the Interior Space and Exhibition Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Platinum A' Design Award Means
The Platinum A' Design Award is recognized for honoring designs that stand at the forefront of creativity and innovation. It is the highest accolade bestowed by the A' Design Awards, acknowledging works that blend remarkable innovation with impactful societal contributions. These designs not only showcase exceptional artistic and technical proficiency but also highlight their creators' commitment to advancing the boundaries of art, science, design, and technology. Recipients of this award are celebrated for their role in shaping the aesthetics and trends of our time, contributing significantly to the enhancement of quality of life and promoting sustainable development.
About Rotass Haute Joallerie Chongqing Store
Rotass Haute Joallerie Chongqing is a jewelry store interior covering 280 square meters on two floors. The renovation of an existing commercial street building uses gypsum board, steel plate mirror and white steel pipe. Gypsum sculpture in the ground floor hall expresses the brand aesthetic, while copper steps and a mirrored ceiling create an upward movement. A raised mezzanine extends the space and serves as a VIP reception area. The second floor applies church architectural symbols to add a sense of ritual, and a faceted corridor wall recalls the inside of a diamond.
About Xiaobing Yao
Xiaobing Yao, a famous independent designer, is the founder and design director of Yao Xiaobing Design Studio. In his opinion, design is an applied art rather than a pure art. He pursues the lasting vitality of space, and believes that even the best design works also need exquisite details of the craft to reflect. His design concept does not limited to a certain design style, with the precise positioning of the customer's target demand, he combines design sense, humanization and intellectualization, and achieves high-quality and efficient spatial solutions through artistic expression.
Award Record
This recognition makes Xiaobing Yao a winner of 2 A' Design Awards. The awards span the editions from 2018 - 2019 to 2019 - 2020 of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. The competition is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Entries typically include residential interiors, restaurants, hotels, offices, galleries and retail stores. Awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/95560
- A' Design Award Page: https://competition.adesignaward.com/95560
- Media Showcase: https://www.designnewsroom.com/!95560
- Laureate Profile: https://designers.org/d/230854
- Further Information from the Laureate: http://c7.gg/fSrFT
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Rotass Haute Joallerie Chongqing Store
- Function
- Store
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Gainsboro, Lavender, Silver, Dark Gray and Light Slate Gray
- Images
- 5
- Client
- Yao Xiaobing Design Studio
The Recognition
- Laureate
- Xiaobing Yao
- Country
- China
- Recognition
- Platinum A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #95560
Credits
- Image Credits
- Photographer Qiang Dou, Exhibition Hall, 2019.; Photographer Qiang Dou, The Reception Desk, 2019.; Photographer Qiang Dou, Corridor, 2019.; Photographer Qiang Dou, Stairs, 2019.; Photographer Qiang Dou, Details, 2019.
Design Details
- Unique Properties
- This is a two-story commercial street structural shop renovation project. The first floor hall conveys the aesthetic concept of the brand through gypsum sculpture, and the copper steps and mirror roof give the space an upward force. The elevated mezzanine is not only the extension of space, but also the VIP reception space. On the second floor, a large number of church architectural symbols are used to increase the sense of ritual for consumers.
- Inspiration
- The main product of Rotass is customized wedding ring, and it is the love between men and women that makes people produce this kind of consumption. Because the design relies on the brand's long history charm of the original building, therefore, the designer always designs the space around the theme of "love" symbolized by the brand from the two aspects of structure and art.
- Research
- At present, many custom jewelry store design in the market has not jumped out of the traditional way, that is, only in the display of noble jewelry, so in order to set up the benchmark of new commercial form, designers from the artistic aesthetic aspects of improving space to consider, hoping to take into account customers of all ages, and bring them a good experience, promote secondary sales and network promotion.
- Challenge
- The whole space on the second floor uses a large number of church building symbols, which increases the sense of ritual of consumers. At the same time, it generates associations with the use of wedding rings, so that consumers can feel the meaning and happiness of the wedding rings.
- Realization and Technology
- The main materials used throughout the project are gypsum board, steel plate mirror, and white steel pipe.
- Operation and Interaction
- The cutting wall of the corridor on the second floor makes people feel like they are shuttling in diamonds through the turning of space surface. The wall is decorated with wallpaper, which is customized by the manuscript content of the jewelry designer, reflecting the personality of the custom jewelry store.
- Project Duration and Location
- The project started in December 2018 in Chongqing and finished in May 2019 in Chongqing.
- Specifications
- The project covers a total of 280 square meters. The skillfully overhead sandwich area is not only the extension of space, but also the VIP reception space.
- Keywords
- Interior, Retail, Store, Haute Joallerie, Jewellery, Ritual Sense, Modern, Simple, Art, Church
